Historic Rose

52-535-1
52-535-2

William Lobb

Heritage rose

- – Jean Laffay

Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time. - historic, moss rose - strong, long-lasting scented rose - full-bodied, rich character

– Historic Heritage rose with moss charm
– Large, double rosettes in deep crimson‑purple
– Strong, long‑lasting, full‑bodied fragrance
– Tall, upright shrub for striking specimens
– Very hardy, tolerates severe winter frosts
Special feature: RHS Award of Garden Merit winner, treasured since 1855.
Season-spanning – Climate-conscious choice
William Lobb
pharmaROSA® ORIGINAL 2-litre own-root potted rose
22,90 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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WILLIAM LOBB – deep purple historic moss rose - Laffay

Heritage charm meets modern garden character in ‘William Lobb’, a tall, upright moss rose that deserves space in a classic British front garden or relaxed cottage mix. Its richly fragrant clusters of deep crimson‑purple, rosette flowers open once in early summer, then linger and mellow to a smoky, grey‑lilac that carries real atmosphere across the season. With generous height and a slightly arching habit, it works beautifully as a specimen or loose flowering hedge, giving reliable structure in chalky or heavier soils where good drainage can be provided and exposure to wind and rain is a consideration. Own‑root planting supports impressive longevity, as the shrub slowly builds a permanent frame of shoots, helping it to form a settled, architectural presence in the garden and rewarding patient gardeners with year‑on‑year depth of colour and scent.



Usage options

Target areaReasoning
Front‑garden focal shrub Tall, upright growth to around 150–230 cm creates an immediate visual anchor by a path, gate or low wall, while the smoky purple blooms and mossy buds give a timeless, historic look that suits traditional façades and railings for heritage‑minded homeowners.
Cottage‑style mixed border The once‑a‑year, early summer flowering is intense and memorable, pairing well with perennials such as windflowers and coneflowers that continue the show after the main flush, ideal for relaxed, layered borders favoured by cottage‑garden enthusiasts.
Loose flowering screen or hedge With a spread of 100–160 cm and dense prickliness, it forms an effective informal barrier that is visually soft yet functional, especially at 110–120 cm spacing, well suited to defining boundaries for privacy‑seeking garden owners.
Specimen in a lawn or park‑style setting As a solitary shrub at around 180 cm spacing, the arching habit and historic character stand out, creating a single, season‑defining feature that rewards close inspection of mossy buds and colour changes for detail‑appreciating collectors.
Feature near seating or terrace The strong, long‑lasting fragrance invites planting near benches or patios where the once‑blooming display can be fully enjoyed, turning a modest seating corner into a richly scented summer highlight for relaxation‑focused gardeners.
Traditional rose and shrub combinations Historic moss‑rose character, RHS Award of Garden Merit and adaptable own‑root growth suit it to classic rose groupings with shrubs and perennials, creating a long‑term framework in family gardens for design‑conscious beginners.
Raised beds on heavier soils Performs reliably where heavier clays are improved or raised, as long as excess moisture is managed; this supports stable, upright growth even in wetter regions with wind and rain, appealing to climate‑aware garden planners.
Large containers and courtyard planting In large containers of at least 40–50 litres, its vertical habit and dramatic colour bring historic character to paved spaces; own‑root resilience helps the plant recover from pruning and repotting, supporting long‑term pot culture for space‑limited urbanites.

Styling ideas

  • Cottage Column – Place ‘William Lobb’ at the back of a narrow border with foxgloves and hardy geraniums in front to soften its height – ideal for romantic, space‑efficient front gardens.
  • Victorian Corner – Use a single shrub by a bench, with lavender and catmint at its feet, to echo period parks and draw attention to the rich scent – suited to lovers of historic atmospheres.
  • Soft Screen – Plant an informal row along a path, underplanting with low grasses and anemones to veil the prickly stems and keep the focus on the purple flowers – perfect for families wanting gentle separation.
  • Moody Pastels – Combine the smoky lilac tones with dusky pink roses, pale campanulas and silvery foliage for a muted, evening‑friendly palette – appealing to colour‑sensitive, design‑oriented gardeners.
  • Courtyard Statement – In a 50‑litre terracotta pot, underplant with trailing thyme and violas so the tall, scented shrub rises from a soft, informal base – a strong choice for small, paved urban spaces.

Technical cultivar profile
AttributeData
Name and registration Moss rose, historic shrub rose; current trade name ‘William Lobb’, also listed as a heritage moss rose by Laffay; unregistered cultivar, verified authenticity and classified as a historical rose.
Origin and breeding Historic French moss rose raised by Jean Laffay and introduced in 1855; seedling of moss‑rose lineage, recorded as a descendant of ‘Gloire des Mousseux’, continuing classic nineteenth‑century breeding.
Awards and recognition Holds the Royal Horticultural Society Award of Garden Merit (1993), indicating reliable garden performance, stable character and enduring ornamental value under typical UK cultivation conditions.
Growth and structural characteristics Upright to slightly arching shrub, around 150–230 cm high and 100–160 cm wide; moderately dense, dark green foliage with many prickles and characteristic mossy flower stalks and buds.
Flower morphology Large, double, rosette‑shaped flowers in clusters, typically 26–39 petals; once‑blooming with a substantial early summer flush, not remontant, and weak self‑cleaning so spent blooms benefit from deadheading.
Colour data and phenology Deep crimson‑purple buds open to purple‑tinged violet, then soften to smoky greyish‑lilac and silvery tones; medium colour retention, fading faster in strong sun, with a distinctive aubergine‑lilac effect at full bloom.
Fragrance and aroma Strong, long‑lasting fragrance with a full‑bodied, rich character; scented clusters are particularly notable in still, warm weather and are best appreciated near paths, seating areas or entrances.
Hip characteristics Occasionally forms ovoid rose hips, about 14–22 mm in diameter, coloured red‑orange; hips add seasonal interest in late season where flowers have been left to set fruit.
Resistance and winter hardiness Very hardy shrub, tolerating approximately −32 to −29 °C (RHS H7, USDA 4b); moderate heat and drought tolerance once established, but susceptible to rust and other fungal diseases without regular protection.
Horticultural recommendations Best as a specimen, park shrub or loose hedge at 110–180 cm spacing; prefers well‑drained soil, copes with partial shade; benefits from disease‑aware care, pruning after flowering and thoughtful deadheading.

WILLIAM LOBB offers historic colour, strong fragrance and structural height on a resilient own-root framework, making it a thoughtful choice for gardeners seeking a long-lived, characterful rose.

Detailed product attributes

Product Identification Data

Product Name: WILLIAM LOBB – deep purple historic moss rose - Laffay
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:12.04.2025
Cultivar Quality Rating: premium silver
Item Number: [362] 52-535 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a male given name.
Cultivar Synonym: Old Velvet Moss; Duchesse d’Istrie; Calico Moss; Bishop Pompallier
Original Trade Name: William Lobb
Current Trade Name: William Lobb Heritage rose Laffay
Rose Group: Moss
Commercial Type: historic, moss rose
Commercial Group: Historical rose
Exhibition Category: historic shrub rose
Collection: Heritage rose

Origin and Breeding

Initial Distributor: Jean Laffay (France)
Registration Year: unregistered variety
Breeder: Jean Laffay
Breeding Company / Institution: unknown / no data
Breeding Year: France, 1855
Parentage: moss rose - seedling; descendant of ‘Gloire des Mousseux’

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit (1993)
Competition and Show Awards: Royal Horticultural Society – Award of Garden Merit (1993)

Growth and Structural Characteristics

Height: 4.9-7.5ft (150-230 cm)
Spread: 3.3-5.2ft (100-160 cm)
Growth Habit: upright, slightly arching shrub
Foliage: The variety’s foliage is moderately dense. The leaves have a slightly glossy surface and a dark green shade (RHS 137A).
Prickliness: densely thorned
Self-Cleaning Description: Most spent blooms remain on the plant and require deadheading.
Self-Cleaning Intensity: Self-cleaning is weak.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: m RHS code: 61B (outer), 60B (inner)
Repeat Flowering: Not remontant, blooms once.

Colour Data and Phenology

Colour: crimson-purple
Flower Colour Description: Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time.
Closed Bud: Petals in dark violet–purple tones.
Newly Opened Flower: Deep crimson-purple, the inner petals shimmer with a pink-lilac sheen.
Full Bloom: Crimson-tinged aubergine-lilac effect.
Before Fading: Smoky greyish-lilac, fading to a silvery tone at the centre.
Colour Fading Description: As the bloom opens the deep crimson‑purple mellows to a smoky, greyish‑lilac, and it may lighten more quickly in strong sunlight.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting scented rose
Fragrance Character: full-bodied, rich character
Pollinator Attraction: Double (26–39 petals) flowers have limited attraction to pollinators as the double flower form reduces stamen accessibility.
Pollinator-Friendly Rating: Double, 26–39 petal flowers, pollinator-friendliness limited, primarily an ornamental variety

Hip Characteristics

Hip Shape: ovoid
Hip Colour: red-orange (RHS 40A)
Hip Comment: Occasionally produced, 14–22 mm in diameter, egg-shaped, red–orange (RHS 40A) rose hips.

Resistance and Hardiness

Hardiness (°C): -32–-29 °C
Heat and Drought Tolerance Description: On established plants, tolerates heat and moderate drought but not prolonged drought.
Disease Resistance: susceptible
  • powdery mildew – medium
  • black spot – medium
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 120 cm, for hedging 110 cm, as a solitary specimen 180 cm
Planting Density: square planting 0,7 plants/m², hexagonal arrangement 0,8 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement high; susceptible to diseases, requires regular plant protection.
Primary Uses: park, specimen, flower bed

Comments

Strengths: Season-spanning – Climate-conscious choice
Companion Plants: Anemone 'Fantasy Belle' - Windflower Echinacea 'Big Kahuna' - Coneflower Bupleurum rotundifolium ‘Garibaldi’ - Hare's‑ear
Comment: -
WILLIAM LOBB – deep purple historic moss rose - Laffay
Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time. - historic, moss rose - strong, long-lasting scented rose - full-bodied, rich character
Online rose order - crimson-purple - historic, moss rose - William Lobb - (4.9-7.5ft (150-230 cm))
Inflorescence: cluster-flowered Height: 4.9-7.5ft (150-230 cm) Flower shape: rosette Winter hardiness: 6b crimson-purple - Jean Laffay (France) historic, moss rose - Flower size: !- Flower size: !- - Height: 4.9-7.5ft (150-230 cm) Height: 4.9-7.5ft (150-230 cm) - Flower fullness: double-flowered William Lobb - Roses in the garden | pharmaROSA® Original - premium silver Jean Laffay

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.