Velvety, saturated deep‑red shade with a subtle crimson radiance in the centre of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - light, rosy character
– Velvety, saturated deep‑red hybrid tea blooms.
– Very full, elegant rosette flower shape.
– Bushy, upright habit with dense dark foliage.
– Excellent disease resistance for eco gardens.
– Reliable remontant flowering with strong second flush.
– Special feature: Awarded in Monza and Rome for its show-quality, deep red exhibition blooms.
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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TRAVIATA® – deep red hybrid tea rose - Meilland
This Romantica® hybrid tea has been selected as an easy-care choice for classic British front gardens, bringing structure and season-long, velvety deep-red blooms without demanding attention every weekend. Its healthy, H7-hardy bush copes reliably with typical UK winters and breezy, wet spells, especially when planted in well-prepared soil that manages wind and drainage in exposed sites. As an own-root plant it settles securely, forming a balanced, upright shape that matures steadily rather than surging and exhausting itself, so you can look forward to a deliberate development from strong roots in year one, fuller shoots in year two and convincing ornamental impact by year three.
Glossy dark-green foliage of Traviata®
Usage options
Target area
Reasoning
Front garden focal point
Used as a single specimen, Traviata®’s bushy, upright habit and dense dark foliage create a strong focal rose for a small front garden, providing reliable deep-red flowers with minimal care for busy homeowners and style-conscious beginners.
Small mixed border
In a short border with perennials such as heuchera or salvia, its repeat-flowering rosette blooms add classic structure and colour rhythm, while its disease resistance keeps upkeep light for cottage-style enthusiasts.
Rose-and-perennial cottage strip
Planted in a loose line with ornamental grasses and cottage perennials, the vigorous, well-branched bush fills space steadily, becoming a long-lived feature in family gardens for relaxed yet organised rose lovers.
Low-maintenance rose bed
In a dedicated rose bed, the combination of good health and low maintenance needs keeps tasks simple: seasonal feed, watering in dry spells and light deadheading, ideal for time-pressed garden owners.
Small group planting (3–5 plants)
Groups of Traviata® form a visually coherent, medium-height mass of deep red, with plants adapting as own-root bushes to local soil and care, rewarding patients with a stable, mature stand valued by long-term garden planners.
Cutting corner for house flowers
The large, very full, solitary blooms on upright stems lend themselves well to cutting for vases, allowing gardeners to enjoy classic deep-red roses indoors without needing specialist floristry skills, suiting practical home gardeners.
Formal front path or drive edging
Planted at the recommended spacings along a path or drive, the regular, upright habit builds a neat, structured line that echoes traditional formal gardens, yet stays manageable for design-aware but inexperienced gardeners.
Large decorative container (40–60 litres)
In a generously sized container of at least 40–50 litres with good drainage, the robust, own-root bush establishes securely and withstands typical rain and wind if watered and fed, providing year-round form for balcony and patio owners.
Styling ideas
Classic-front-door – position one Traviata® by the front entrance with low heucheras at its feet to frame the door in deep red and dark foliage – ideal for urban homeowners wanting instant formality.
Cottage-trio – plant three roses in a loose triangle and weave salvia and catmint between them for a soft, romantic cottage look – perfect for fans of informal, flower-rich borders.
Grass-partner – pair Traviata® with low Miscanthus cultivars so the velvet-red blooms rise from a base of moving grass – suited to those seeking a modern twist on classic roses.
Path-avenue – line a short garden path with evenly spaced bushes to create a modest rose avenue that is easy to maintain yet visually impressive – good for families wanting order without fuss.
Patio-centrepiece – grow a single plant in a 50–60 litre pot with underplanting of trailing ivy or lobelia for a striking seasonal centrepiece – appealing to balcony and small-terrace gardeners.
Technical cultivar profile
Parameter
Data
Name and registration
Hybrid tea rose, registered as MEIlavio; traded as Traviata® Romantica® MEIlavio, with ARS exhibition name Traviata, referencing Verdi’s opera La Traviata.
Origin and breeding
Bred by Alain A. Meilland, Meilland International SA, France, from (Meirgano × Tanaloap) × Ausroyal; bred 1997, registered 1999 with later introduction after 1999.
Awards and recognition
Recognised on the show circuit with a silver medal at Monza, Italy in 1997 and a certificate at Rome, Italy in 1997, confirming its exhibition-level flower quality.
Growth and structural characteristics
Medium-sized, bushy, upright shrub 95–125 cm tall and 110–150 cm wide, with dense, slightly glossy dark green foliage and moderate prickliness, forming a solid garden presence.
Flower morphology
Large, solitary, rosette-shaped blooms with more than 40 petals; very full-flowered, remontant with a plentiful second flowering, offering sustained decorative value through the season.
Colour data and phenology
Velvety deep-red flowers, ARS DR, RHS 53A outer and 53B inner; colour holds well, fading moderately, with subtle crimson radiance and lighter ruby centre tones as blooms mature.
Fragrance and aroma
Light, rosy fragrance with very weak intensity, barely perceptible in the garden; chosen more for visual impact and classic form than for strong scent-driven plantings.
Hip characteristics
Occasionally forms small, ovoid hips 10–14 mm across, orange-red and egg-shaped, adding a modest late-season accent when spent blooms are not removed for repeat flowering.
Resistance and winter hardiness
Rated H7, hardy approximately to –26 to –23 °C; shows good resistance to powdery mildew, black spot and rust when reasonably sited, tolerating heat with regular watering.
Horticultural recommendations
Best in sunny beds, borders or large containers; low maintenance with deadheading needed due to poor self-cleaning; plant at 110–180 cm spacing, avoiding deep shade for best flowering.
TRAVIATA® brings velvety deep-red blooms, healthy long-lived bushes and reliable repeat flowering on an own-root plant that settles securely into family gardens, making it a thoughtful, enduring choice if you wish to invest in a classic rose.
Detailed product attributes
Product Identification Data
Product Name:
TRAVIATA® – deep red hybrid tea rose - Meilland
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Double (full) blooms with 40+ petals have limited appeal to pollinators because the very full flower form conceals the stamens, reducing their accessibility and therefore attractiveness.
Pollinator-Friendly Rating:
The highly double, closed flower form limits pollinator access and is primarily ornamental.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
