Hybrid tea rose

52-670-1
52-670-2

Simply Gorgeous™

Hybrid tea rose

FORmaui – John Ford

Powdery lavender‑lilac shade with delicate silvery‑mauve tones. - hybrid tea rose - strong, well-scented rose - sweet character

– Strong, sweet fragrance with classic rose notes.
– Elegant, high‑centred blooms for cutting.
– Refined lavender tones with silvery highlights.
– Upright, bushy habit for specimen planting.
– Moderate disease resistance in garden settings.
Special feature: Premium gold rated hybrid tea, ideal for stylish bouquets.
Environmentally sensitive landscaping – Naturalistic style
Simply Gorgeous™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
24,70 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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SIMPLY GORGEOUS™ – lavender hybrid tea rose – Ford

This modern hybrid tea rose offers lavender elegance with generously sized, high‑centred blooms held on upright stems, ideal for display in borders and vases alike. Bred for exhibition form yet perfectly suited to everyday gardens, it combines a refined look with practical ease of care in typical British conditions, even where soils are heavy and drainage needs attention. Its strong, sweet fragrance carries well, so a single bush near a path or seating area can be enjoyed on warm evenings without demanding constant work. As an own‑root plant it offers reassuring long‑term stability, rebuilding from the base if ever cut back hard and settling into a balanced, bushy habit over time. Dense, slightly glossy foliage and medium maintenance needs make it an achievable focal point for beginners, rewarding simple care with reliable repeat flowering season after season.



Usage options

Target area Reasoning
Front‑garden focal point by the entrance or driveway The upright, bushy structure forms a clear, tidy feature that reads well from the street, giving a classic “one special rose” look without taking up much ground space. Strong, sweet scent welcomes visitors every time the door is opened, suiting those who like a smart front approach yet prefer straightforward planting for the busy homeowner.
Small rose bed or mixed cottage border Regular repeat flowering provides a steady rhythm of blooms through the season, so a modest bed remains colourful without complex succession planning. The high‑centred flowers sit neatly among perennials and grasses, supporting a gently traditional, cottage‑garden look that still feels ordered for the aesthetics‑focused beginner.
Cut‑flower row or cutting corner in a family garden Long‑stemmed, solitary blooms with classic hybrid tea form lend themselves to cutting for the house, making it easy to gather scented stems without losing the overall effect in the border. This adds real everyday value to a small garden for the home florist.
Specimen plant in a feature planter (40–50 litre minimum) The compact footprint and upright habit make it an excellent candidate for a large container, where roots have enough volume yet remain easy to manage. In a 40–50 litre pot it can be placed on patios or near seating, concentrating colour and perfume close to eye and nose level for the urban balcony‑owner.
Planted in small groups of three in a front border Planting three bushes at the recommended spacing creates a coherent, rounded mass of lavender blooms and dense foliage that reads as one generous feature. This simple grouping technique gives a professionally planned look without design experience for the practical gardener.
Roses for heavier clay soils in typical family plots Once established, the own‑root system develops a deep, resilient framework that copes well with ordinary British clay when given basic preparation and sensible drainage, providing a secure, anchored shrub that remains stable and floriferous over the years for the real‑world garden owner.
Low‑maintenance ornamental rose for long‑term planting Moderate disease resistance and an own‑root base give a dependable framework that can be refreshed with occasional pruning rather than frequent replacement. Over the first few years roots strengthen, top growth builds, and the display matures into a stable feature that suits the time‑pressed gardener.
Flexible rose for varied pruning and shaping styles Its upright, well‑branched habit responds well both to classic hybrid tea pruning and to a lighter annual trim, allowing you to prioritise either bloom size or overall shrub presence as your garden evolves, without needing specialist technique for the confident beginner.

Styling ideas

  • Cottage Trio – Combine with lavender and blue cranesbills for a scented, pastel front border that stays charming yet tidy – ideal for the cottage‑style enthusiast.
  • Patio Feature – Grow in a single 50‑litre pot by the back door, underplanted with soft trailing thyme, to enjoy fragrance and colour on busy days – perfect for the urban patio owner.
  • Elegant Row – Line a short path with evenly spaced plants, keeping them to neat, upright bushes for a subtly formal entrance – suited to those who like structure without fuss.
  • Cutting Corner – Dedicate a small sunny strip with three bushes in a row, backed by airy switchgrass, for reliable, scented stems all summer – for the home flower arranger.
  • Balanced Border – Place one bush as a focal point amid low ornamental grasses and soft pink perennials to create a calm, contemporary‑meets‑cottage mix – ideal for design‑curious beginners.

Technical cultivar profile
Property Data
Name and registration Hybrid tea rose, registered as FORmaui, marketed as Simply Gorgeous™ Hybrid tea rose FORmaui; exhibition‑type hybrid tea suitable for garden and cutting use.
Origin and breeding Bred by John Ford of Ford Roses, Palmerston North, New Zealand; introduced to the UK market by Style Roses in 2014 as a modern, garden‑worthy exhibition hybrid tea.
Growth and structural characteristics Upright, bushy shrub reaching about 80–110 cm high and 60–85 cm across, with dense foliage, slightly glossy leaves and modest prickliness, forming a neat, easily maintained shape.
Flower morphology Large, double blooms with 26–39 petals, high‑centred and pointed in classic hybrid tea style, borne mainly singly on stems; remontant, producing a generous second flush of flowers.
Colour data and phenology Powdery lavender‑lilac with silvery‑mauve tones; buds deep lavender‑purple with bronze, fading to light, silvery lavender with a soft bronze‑brown centre as blooms mature in the garden.
Fragrance and aroma Strongly scented hybrid tea rose with a sweet, well‑defined perfume; fragrance is noticeable in still air and well suited to planting near paths, terraces and seating areas for enjoyment.
Hip characteristics Occasional small spherical hips, about 10–14 mm, in orange‑red tones (RHS 34A); mainly a decorative side feature as the cultivar is primarily grown for its flowers and scent.
Resistance and winter hardiness Rated to around −15 to −12 °C (RHS H6; Swedish zone 2, USDA 7b); disease resistance moderate to the main foliar diseases, benefitting from normal preventive care in damp seasons.
Horticultural recommendations Best in full sun; plant 60 cm apart in beds, 50 cm for low hedges or 90 cm as specimens; medium maintenance, with routine feeding, deadheading and occasional plant protection as needed.

SIMPLY GORGEOUS™ Hybrid tea rose FORmaui offers strongly scented lavender blooms on an upright, space‑efficient shrub that suits pots or borders, with own‑root reliability supporting long‑term enjoyment; a thoughtful choice for an easy yet refined rose.

Detailed product attributes

Product Identification Data

Product Name: SIMPLY GORGEOUS™ – lavender tea-hybrid rose - Ford
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:26.07.2025
Cultivar Quality Rating: premium gold
Item Number: [548] 52-670 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The English phrase 'Simply Gorgeous' means 'Simply gorgeous'.
Original Trade Name: Simply Gorgeous™
Current Trade Name: Simply Gorgeous™ Hybrid tea rose FORmaui
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: exhibition hybrid tea; cut flower
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Style Roses (United Kingdom)
Registration Year: Data not available
Breeder: John Ford
Breeding Company / Institution: Ford Roses (Palmerston North, New Zealand)
Breeding Year: -, 2015
Parentage: unknown

Growth and Structural Characteristics

Height: 2.6-3.6ft (80-110 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: upright, bushy
Foliage: The variety's foliage is dense, the leaves have a slightly glossy surface and are bronzy-red on young shoots, maturing to a mid-green shade.
Prickliness: slightly thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: high-centred, pointed-budded (cut rose type)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: m RHS code: 76A, 76D
Repeat Flowering: It remonts well, producing a plentiful second flush of flowers.

Colour Data and Phenology

Colour: lavender
Flower Colour Description: Powdery lavender‑lilac shade with delicate silvery‑mauve tones.
Closed Bud: Deep lavender-purple with a delicate bronze edging.
Newly Opened Flower: The outer petals are a pale pink‑lilac, while the inner petals show a strong lavender base with copper‑bronze tones.
Full Bloom: Light lavender, with a slight bronze-brown tinge in the centre.
Before Fading: The petals fade to a silvery lavender, while the centre takes on a creamy rose-brown shade.
Colour Fading Description: During opening, the deep lavender-purple gradually fades to a lighter, silvery lavender, while the centre shifts from copper-bronze to a creamy, pinkish-brown.

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose
Fragrance Character: sweet character
Pollinator Attraction: Its double (fully filled) flower form and reduced accessibility of the stamens mean it attracts pollinators only to a limited extent.
Pollinator-Friendly Rating: Based on the flower form, primarily ornamental, not specifically pollinator-friendly

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red (RHS 34A)
Hip Comment: Occasionally produced, 10–14 mm in diameter, spherical, orange-red (RHS 34A) rose hip.

Resistance and Hardiness

Hardiness (°C): -15–-12 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: for mass planting 60 cm apart, for hedging 50 cm apart, as a specimen 90 cm apart
Planting Density: square planting 2,8 plants/m², hexagonal arrangement 3,2 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flowerbed, cut flower, specimen plant

Comments

Strengths: Environmentally sensitive landscaping – Naturalistic style
Companion Plants: Lavandula angustifolia - lavender Geranium species - garden cranesbills Panicum virgatum 'Sangria' - switchgrass
Comment: -
SIMPLY GORGEOUS™ – lavender tea-hybrid rose - Ford
Powdery lavender‑lilac shade with delicate silvery‑mauve tones. - hybrid tea rose - strong, well-scented rose - sweet character
Rose Shopping Online - lavender - hybrid tea rose - Simply Gorgeous™ - (2.6-3.6ft (80-110 cm))
Inflorescence: solitary Height: 2.6-3.6ft (80-110 cm) Flower shape: high-centred, pointed-budded (cut rose type) Winter hardiness: 6b lavender - Style Roses (United Kingdom) hybrid tea rose - Flower size: XL (3,5 in -) Flower size: XL (3,5 in -) - Height: 2.6-3.6ft (80-110 cm) Height: 2.6-3.6ft (80-110 cm) - Flower fullness: double flowered Simply Gorgeous™ - Roses in the garden | pharmaROSA® Original - premium gold John Ford

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we dispatch the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.