Petals of a uniform, full crimson hue with a deep lustrous appearance. - nostalgia rose - very strong, garden-filling scented rose - fruity-woody aroma
– Very strong, garden‑filling fruity‑woody fragrance
– XL, very double rosette blooms in rich crimson
– Bushy, dense habit with glossy dark foliage
– Winter hardy to approx. –30 °C, RHS H7
– Award‑winning variety in multiple European trials
– Special feature: Ideal nostalgic rose for beds, hedges and impressive cut flowers.
Timeless elegance – Lively garden scene
pharmaROSA® ORIGINAL 2-litre own-root potted rose
22,90 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5(6357)
RUBAN ROUGE® – red nostalgic rose – Meilland
With its crimson, rosette blooms and intense romantic perfume, RUBAN ROUGE® brings a sense of heritage charm to compact British gardens while remaining reassuringly reliable for everyday family use. This bushy nostalgia rose forms a dense, well-furnished shrub with glossy dark green foliage, perfect for neat front gardens and cottage-style borders that need to look good from the street. Own-root plants settle securely and build up a long-lived framework, giving you stable colour and structure year after year without specialist skills. In the first season it focuses on roots, in the second on building strong shoots, and by the third it reveals its full ornamental presence in the border. RUBAN ROUGE® copes well with typical UK summer showers and breezier sites, supporting gardens where wind and rain can be frequent. XL, very double blooms are ideal for cutting into the house, while their fragrance creates a focal point by doors, paths and seating areas. Medium maintenance needs mean straightforward care: regular watering in dry spells and occasional plant protection are usually enough to keep this shrub flourishing.
Ruban Rouge® in several opening stages, from deep crimson bud to softer red bloom.
Usage options
Target area
Reasoning
Front garden focal shrub
The bushy, upright habit and compact 85–120 cm height make RUBAN ROUGE® an excellent single feature near a gate, front path or bay window. Dense, glossy foliage stays presentable through the season, keeping the house frontage looking cared-for with modest effort – ideal for busy homeowners.
Small, tidy rose bed
Planted in a group of 3–5 at 60–90 cm spacing, this variety’s medium spread and repeat flowering create a full, generous bed without overcrowding. Own-root growth gradually builds a long-lived planting, so once established it only needs light annual pruning and basic feeding – reassuring for beginner gardeners.
Cottage-style border with perennials
The rich crimson rosettes pair beautifully with catmint, lamb’s ear and airy perennials, giving a classic cottage look on a manageable scale. Its steady, remontant blooming keeps colour running through the border while the shrub framework anchors looser planting – perfect for cottage-garden lovers.
Low, scented hedge
At around 50 cm planting distance, RUBAN ROUGE® forms an informal flowering hedge 85–120 cm tall, ideal along drives or separating garden rooms. Regular trimming is optional rather than essential; its bushy structure and medium maintenance rating suit those wanting definition without complex clipping – suitable for practical planners.
Cutting patch or cutting row
Very large, solitary, long-stemmed blooms with 40+ petals are made for the vase, while the fruity-woody scent easily fills a room. A short cutting row delivers reliable stems throughout summer, and own-root vigour helps the plant recover well from regular picking – rewarding for home flower enthusiasts.
Patio feature in a large container
In a 40–50 litre or larger pot with good drainage, this rose forms a compact, upright shrub for patios and small paved gardens. Container culture keeps maintenance simple and contained, while the intense fragrance near seating or back doors adds daily pleasure – attractive for urban balcony owners.
Weather-resilient family border
Medium disease resistance and solid hardiness to around -30 °C make RUBAN ROUGE® a dependable choice for exposed UK plots, including breezier, wetter areas where roses can struggle. It performs reliably in borders that face rain and wind across the season – reassuring for coastal gardeners.
Long-term structure in mixed planting
As an own-root shrub, it gradually matures into a stable, well-shaped plant that can be pruned hard or lightly according to the border design. This adaptability lets it “grow into” mixed schemes with shrubs and perennials, providing lasting structure and colour for years – ideal for long-view planners.
Styling ideas
Crimson Welcome – Plant either side of a front path with catmint at the base for a fragrant, traditional entrance – for those who want classic kerb appeal with minimal fuss.
Cottage Ribbon – Create a loose hedge with lamb’s ear and low grasses threaded through, echoing nostalgic country gardens – for admirers of soft, romantic, textural planting.
Patio Perfume – Grow one shrub in a large terracotta container by a bench or French doors to enjoy the evening scent – for small-space gardeners prioritising atmosphere over quantity.
Cutting Corner – Dedicate a sunny strip to a short row of RUBAN ROUGE® for easy, repeat-cut blooms and richly scented arrangements – for home florists who like simple, productive layouts.
Mixed Border Anchor – Use as a structural mid-border shrub among perennials in pink, purple and silver for a balanced, long-lived display – for planners aiming at year-round, reliable structure.
Technical cultivar profile
Parameter
Data
Name and registration
Romantic shrub rose from the ROMANTICA® collection; registered as MEIprehmyr, marketed as Ruban Rouge®; ARS exhibition name Ruban Rouge, nostalgia-type garden and cut-flower hybrid tea.
Origin and breeding
Bred by Alain Meilland in France (2012) for Meilland International SA; registered 2013 and introduced 2014, with selection aimed at large, fragrant nostalgic blooms on a robust shrub.
Awards and recognition
Awarded a special prize in the large-flowered category at Hradec Králové 2014, recognised as an award-winning variety at Baden-Baden 2015, and received the Monaco Rose Competition Fragrance Prize 2016.
Growth and structural characteristics
Bushy shrub 85–120 cm high and 50–70 cm wide, with dense, dark green, glossy foliage and moderate prickles; forms a well-branched framework suitable for beds, low hedging and container use.
Flower morphology
Very double, rosette-shaped blooms with over 40 petals, XL flower size on mostly solitary stems; remontant through the season with a generous second flush, making it suitable for cutting and display.
Colour data and phenology
Initially dark crimson buds opening to vivid crimson with paler edges, then maturing to medium crimson and finally softer muted red with a coral tinge; moderate colour retention under sun and typical UK conditions.
Fragrance and aroma
Very strong, garden-filling scent with a fruity-woody character; selected and awarded specifically for fragrance, providing a pronounced perfume effect both outdoors and in cut arrangements indoors.
Hip characteristics
Occasional small spherical hips 12–18 mm across may develop, typically red and sparsely borne; hip set is usually slight due to the very double flower form, so ornamental impact is mainly from blooms.
Resistance and winter hardiness
Hardy to approximately -32 to -29 °C (RHS H7, USDA 4b, Swedish zone 5); medium resistance to black spot, powdery mildew and rust, benefiting from basic preventive care in humid or high-pressure areas.
Horticultural recommendations
Best in sunny spots with well-drained soil; medium maintenance needs with regular watering in dry spells and occasional plant protection; spacing 50–90 cm depending on use, with 2.8–3.2 plants/m² for mass planting.
RUBAN ROUGE® offers award-winning fragrance, generous XL blooms and a long-lived own-root shrub that settles into family gardens with reassuring ease, making it a thoughtful choice if you want lasting beauty without complex rose care.
Detailed product attributes
Product Identification Data
Product Name:
RUBAN ROUGE® – red nostalgic rose - Meilland
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Full Bloom:
Medium-toned crimson red, with a deeper colour depth on the inner side.
Before Fading:
Lightening, muted red with a subtle coral hue.
Colour Fading Description:
As it opens, the dark–vivid crimson red fades to a mid tone, then lightens to a muted red, finally ending with a subtle coral tinge.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
