Bedding rose

52-577-1
52-577-2

Rivedoux-plage™

Les Provençelles®

MASripla – Dominique Massad

The petals' base colour is vivid golden yellow, with the edges subtly tinged pink. - flowerbed shrub rose - mild, subtly scented rose - soft, discreet fragrance

– Golden-yellow blooms with subtle pink edging
– Very full, cupped flowers in generous flushes
– Compact, bushy habit for borders and beds
– Good heat and drought tolerance in summer
– Decorative orange-red hips add autumn interest
Special feature: Bred by Dominique Massad for Mediterranean-style gardens.
Long-lasting plant – Expert background
Rivedoux-plage™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
17,90 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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Rivedoux-plage™ Les Provençelles® MASripla – golden-yellow shrub rose

Bring coastal charm to your front garden with Rivedoux-plage™, a compact, bushy shrub rose whose golden-yellow, pink-edged blooms create a warm cottage feel from early summer onwards. Its dense, glossy mid-green foliage forms a tidy structure that suits small beds and narrow borders, giving you an ordered, flowering look without complex design work. Bred in southern France, it tolerates heat and short dry spells reliably, needing only sensible watering during prolonged drought and in free-draining soil that copes better with coastal wind and rain. The cupped, very full flowers repeat well, offering a generous display in their second flush, while the plant’s own-root form builds a durable lifespan and recovers more steadily from winter or pruning. Over time, you can expect a natural rhythm of year-one rooting, year-two leafy growth and year-three full ornamental impact that fits neatly into the typical family garden.



Usage options

Target area Reasoning
Front garden focal shrub Its compact, bushy habit and dense, glossy foliage make Rivedoux-plage™ ideal as a focal shrub by the path or beside the front door, giving clear structure without dominating a small space; perfect for homeowners seeking neat, welcoming colour for visitors.
Small mixed border in family gardens The moderate height and 50–80 cm spread slot easily into narrow borders with perennials and grasses, delivering a repeat-flowering golden-yellow accent that looks deliberate rather than overpowering, well suited to busy gardeners who want straightforward, reliable border interest for family.
Cottage-style bed with soft colour transitions The flowers shift from vivid golden yellow to creamy, sandy tones with pinkish and peach edging, blending gently with blues and mauves in a cottage mix, ideal for those who enjoy classic, romantic colour progressions through the season for atmosphere.
Heat-exposed urban front gardens Bred in the Mediterranean, this rose copes well with reflected heat from paving and walls, provided it receives regular watering in longer dry spells, making it a sound choice for sun-baked, small town or city front gardens managed by time-pressed urban owners.
Low-maintenance specimen in lawn or gravel As an own-root shrub with a long potential lifespan, it forms a stable, balanced plant that responds predictably to simple yearly pruning, giving an organised, colourful presence in lawn or gravel without complex care, reassuring for inexperienced yet design-conscious gardeners.
Medium container on terrace or doorstep In a large 40–50 litre container with good drainage, its compact frame and repeat flowering provide a contained burst of colour where soil is limited, suiting renters or balcony users who want a moveable, long-lived rose without committing to permanent beds for now.
Border planting in exposed, windy positions The rounded, bushy growth and relatively low stature help it stand up to breezier sites, where heavier pruning and sturdy companions give extra shelter, making it a practical option for modestly exposed gardens looking for colour that withstands blustery British weather for households.
Structured rose group of 3–5 plants Planted in a small group at recommended spacing, the uniform habit produces a coherent, hedge-like band of colour and foliage that matures steadily over several seasons, ideal for front-garden designs where a clearly defined, long-term rose feature is desired by style-focused beginners.

Styling ideas

  • Coastal-front – Combine Rivedoux-plage™ with glaucous sedge and gravel mulch for a light, seaside feel – for urban and suburban gardeners seeking a relaxed yet organised front-garden look.
  • Cottage-drift – Thread it through clumps of Campanula carpatica and soft pink perennials for a loose, romantic border – for those who love traditional cottage gardens without strict formality.
  • Golden-ribbon – Plant a short row along a path, underplanted with low saxifrage and thyme, to create a tidy flowering edge – for families wanting clear structure and easy mowing lines.
  • Doorstep-glow – Grow one plant in a 40–50 litre terracotta pot with trailing herbs to frame the entrance – for busy homeowners wanting instant kerb appeal with simple care.
  • Evening-niche – Use its soft fragrance and warm tones near a seating area, mixed with pale grasses for gentle twilight colour – for those who unwind outdoors after work in compact gardens.

Technical cultivar profile
Property Data
Name and registration Modern shrub rose, exhibition shrub; registered as MASripla, traded as Rivedoux-plage™ Les Provençelles® MASripla; named after Rivedoux-Plage on the Atlantic coast of France.
Origin and breeding Bred by Dominique Massad at Atelier-Jardin Dominique Massad, Allauch, France; introduced and registered in 2013, initially distributed by Pétales de Roses with unknown parentage.
Growth and structural characteristics Compact, bushy shrub reaching 100–140 cm in height and 50–80 cm spread, with dense, mid-green glossy foliage and moderate prickliness, forming a well-filled, upright, structural garden plant.
Flower morphology Large, cupped, very full double flowers with 40+ petals, produced mainly in clustered trusses; remontant habit provides a generous second flush of blooms under suitable garden conditions.
Colour data and phenology Golden-yellow petals with pink-tinged edges (RHS 14A outer, 55B inner), shifting to creamy, sandy and peach tones as they age; colour retention is good, creating subtle, evolving bicolour displays.
Fragrance and aroma Soft, discreet fragrance with mild intensity, offering gentle perfume at close range rather than a room-filling scent; best appreciated along paths, entrances, and near well-used seating areas.
Hip characteristics Produces spherical orange-red hips around 8–12 mm in diameter, appearing moderately after flowering; hips can add a light ornamental touch in late season if spent blooms are not removed.
Resistance and winter hardiness Hardy approximately to -18 to -21 °C (RHS H7, Swedish zone 3, USDA 6b); disease susceptibility high, so regular protection is advised; tolerates heat reasonably but needs watering during long droughts.
Horticultural recommendations Best in full sun with good air circulation; space at 35–65 cm depending on use, aiming for 5.7–6.5 plants/m² in mass plantings; maintain preventive care regime due to high susceptibility to fungal diseases.

Rivedoux-plage™ Les Provençelles® MASripla offers compact structure, evolving golden-yellow colour and a long-lived own-root shrub form that settles reliably into family gardens, making it a thoughtful choice when planning your next front-garden rose.

Detailed product attributes

Product Identification Data

Product Name: RIVEDOUX-PLAGE™ – golden-yellow bedding shrub rose - Massad
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:05.09.2025
Item Number: [150] 52-577 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The name comes from Rivedoux-Plage, a commune on the Atlantic coast.
Original Trade Name: Rivedoux-Plage®
Current Trade Name: Rivedoux-plage™ Les Provençelles® MASripla
Rose Group: Modern shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Pétales de Roses (France)
Breeder: Dominique Massad
Breeding Company / Institution: Atelier -Jardin Dominique Massad (Allauch, France)
Breeding Year: -, 2013
Parentage: unknown

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 1.6-2.6ft (50-80 cm)
Growth Habit: bushy (compact)
Foliage: The variety has dense foliage. The leaves have a glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very full-flowered
Flower Shape: cupped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered
Colour Code: ARS code: yb RHS code: 14A (outer), 55B (inner)
Repeat Flowering: Remontant, producing a generous second flowering.

Colour Data and Phenology

Colour: golden-yellow
Flower Colour Description: The petals' base colour is vivid golden yellow, with the edges subtly tinged pink.
Closed Bud: On a deep golden-yellow ground a pale pink powdering appears at the tip of the bud.
Newly Opened Flower: The outer petals are an intense golden yellow, with a soft raspberry-pink running along the edges.
Full Bloom: Uniform golden-yellow centre, the edge of the upper petal whorl grading to mauve-pink.
Before Fading: The yellow tone fades to a creamy yellow, the pink edging melts into a delicate peach colour.
Colour Fading Description: The flowers fade from dark yellow to a sandy colour, their edges often take on a pinkish hue.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: soft, discreet fragrance
Pollinator Attraction: Fully double-flowered, so its stamens are not accessible to pollinating insects, which reduces its attractiveness to pollinators.
Pollinator-Friendly Rating: Not pollinator-friendly. Variety with high ornamental value.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Moderately produced, 8–12 mm in diameter, spherical orange-red rose hips may have ornamental value.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Based on its Mediterranean origin, the cultivar group is likely to tolerate heat well. It requires watering during prolonged drought.
Disease Resistance: very susceptible
  • powdery mildew – very susceptible
  • black spot – very susceptible
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 40 cm, for hedging 35 cm, as a solitary specimen 65 cm
Planting Density: square planting 5,7 plants/m², hexagonal arrangement 6,5 plants/m²
Partial Shade Tolerance: Best in a sunny position
Maintenance Requirement: Maintenance requirement high; highly susceptible to diseases, therefore regular plant protection and frequent interventions are necessary.
Primary Uses: border, specimen

Comments

Strengths: Long-lasting plant – Expert background
Companion Plants: Carex flacca 'Blue Zinger' - glaucous sedge
Campanula carpatica - Carpathian bellflower
Saxifraga x arendsii - Arends' saxifrage
Comment: -
RIVEDOUX-PLAGE™ – golden-yellow bedding shrub rose - Massad
The petals' base colour is vivid golden yellow, with the edges subtly tinged pink. - flowerbed shrub rose - mild, subtly scented rose - soft, discreet fragrance
Online rose order - golden-yellow - flowerbed shrub rose - Rivedoux-plage™ - (3.3-4.6ft (100-140 cm))
Inflorescence: clustered Height: 3.3-4.6ft (100-140 cm) Flower shape: cupped Winter hardiness: 6b golden-yellow - Pétales de Roses (France) flowerbed shrub rose - Flower size: !- Flower size: !- - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very full-flowered Rivedoux-plage™ - Roses in the garden | pharmaROSA® Original - standard Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we dispatch the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? – Location? – Screening? – Fragrance? – Height? – Breeder? – Rose hip?

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.