Deep, full crimson-purple, tending towards a slightly bluish tone in sunlight. Darker and velvety in shade. - bedding floribunda rose - very strongly scented, garden-filling rose - slightly sweet character
– Deep crimson‑purple blooms with velvety depth.
– Very strongly scented, fills the whole garden.
– Reliable repeat flowering with generous clusters.
– Bushy habit with dense, healthy dark foliage.
– Good heat and drought tolerance in summer.
– Special feature: Multiple international scent awards.
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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MINERVA™ – deep purple bedding floribunda rose - Vissers
Velvety blooms in rich crimson-purple tones give Minerva™ a dramatic, modern twist on the classic front-garden rose, while its bushy habit forms a neat, reliable structure in beds and borders. The very double, medium-sized clusters repeat well, bringing waves of colour through the season with a garden-filling, very strong fragrance that stands out even on busy city streets. Heat-tolerant and resilient under typical British summers, it copes well with blustery, wetter spells and benefits from soil prepared to handle persistent rain and wind near the coast. Compact yet substantial, this floribunda suits small groups, low hedging, or a single statement plant by the path. As an own-root rose it matures steadily, giving a long-lived, regenerating display that settles into your garden with minimal intervention. In a large 40–50 litre container or directly in the ground, Minerva™ is designed for easy-care beds, tidy borders and informal cottage-style plantings, ideal when you simply want to plant, water and watch it thrive.
Minerva™ foliage with a slight glossy sheen in the light.
Usage options
Target area
Reasoning
Front garden focal shrub
Compact, bushy growth (around 75–105 cm) makes Minerva™ a natural focal point by a gate, path or doorstep, where its deeply coloured flowers and powerful scent can be appreciated at close range without overwhelming a small space – for design-conscious beginners
Low bedding and small groups
The floribunda habit produces clusters of medium-sized, very double blooms across a tidy bush, ideal for planting 1–5 shrubs together in a small bed to create a coherent block of colour that is easy to maintain – for busy family gardeners
Season-long colour in borders
Remontant flowering with a plentiful second flush ensures beds and borders do not look bare after the first wave; with moderate deadheading you gain reliable, repeat colour with little need for complex pruning decisions – for low-maintenance seekers
Strongly scented seating areas
The very strongly scented, garden-filling fragrance lends itself perfectly to planting near patios, benches or evening seating, where even a single plant can perfume the air and add a sense of luxury to everyday outdoor time – for fragrance lovers
Containers and roof terraces
Its bushy, well-branched habit and dark, glossy foliage make Minerva™ an excellent choice for large pots of at least 40–50 litres, where stable own-root growth helps the plant anchor well and perform reliably over many years – for balcony and terrace owners
Cottage-style mixed plantings
The deep crimson-purple flowers, which can age to lavender-lilac, blend beautifully with perennials and shrubs in cottage-style schemes, giving contrast against lighter companions while retaining a neat outline that keeps borders looking ordered – for classic cottage-garden fans
Heat-exposed or sunny beds
Good tolerance of heat and moderate drought means Minerva™ continues to flower and hold its foliage well in sunnier, more exposed UK spots, provided it receives watering in prolonged dry spells and basic seasonal care – for practical, time-poor gardeners
Long-lived rose compositions
As an own-root shrub it settles in gradually, building roots in the first year and stronger top growth thereafter, creating a stable, regenerating presence that supports long-term planting plans without frequent replacement – for long-range garden planners
Styling ideas
Doorstep drama – Position a single Minerva™ by the front door in a large stone container to showcase its velvety purple blooms and rich scent – ideal for homeowners wanting instant kerb appeal.
Cottage ribbon – Plant a short row along a path and intersperse with soft perennials such as lavender and nepeta to create a gently informal cottage border – suited to lovers of traditional front gardens.
Evening corner – Group 3 plants near a bench or terrace, pairing with pale flowering companions so the dark blooms and strong fragrance stand out at dusk – perfect for those who relax outdoors after work.
Colour block bed – Use recommended spacing to form a low, structured bed of Minerva™ alone, relying on its repeat flowering and neat form for a simple, modern, easy-care scheme – ideal for beginners.
Seasonal container – Place Minerva™ in a 40–50 litre pot with trailing white lobelia or bacopa for contrast, rotating the container to the best viewing spot through the season – for flexible small-space gardeners.
Technical cultivar profile
Parameter
Data
Name and registration
Floribunda bed rose; registered as VISancar, marketed as Minerva™ bedding rose VISancar, with Minerva® as the ARS approved exhibition name for show and cut-flower use.
Origin and breeding
Raised by Martin Vissers in Belgium from ‘Sharon’s Love’ × ‘Marie-Louise Velge’; bred 2004, registered 2004 and introduced commercially in 2010 via Viva International BVBA.
Awards and recognition
Renowned for scent, with fragrance awards including Saverne scent prize in 2008 and the “Pere Dot” fragrance award at Madrid in 2011, confirming its outstanding aromatic garden performance.
Growth and structural characteristics
Bushy, well-branched shrub typically 75–105 cm high and 65–95 cm wide, with dense, slightly glossy dark green foliage and moderate prickles, forming a compact, solid structure in beds and borders.
Flower morphology
Very double, cup-shaped, cluster-flowered blooms with over 40 petals; medium-sized flowers on floribunda trusses, free-flowering and remontant with a particularly abundant second flush in suitable conditions.
Colour data and phenology
Crimson-purple blooms (RHS 79A–79B) open vivid violet-purple then fade through lavender-lilac to bluish tones in strong sun, appearing darker and velvety in shade for a dynamic, multi-tonal display.
Fragrance and aroma
Very strongly scented floribunda with a garden-filling, slightly sweet perfume; fragrance noticeable at several metres and particularly effective near seating areas, doorways and frequently used garden paths.
Hip characteristics
Occasionally sets small, spherical red hips around 8–12 mm in diameter, providing modest late-season interest without significantly reducing the plant’s tendency to repeat flower after deadheading.
Resistance and winter hardiness
Hardy to approximately –21 to –18 °C (RHS H7, USDA 6b, Swedish zone 3) with medium resistance to black spot, powdery mildew and rust; benefits from routine care and timely plant protection in damp seasons.
Horticultural recommendations
Best at 50–90 cm spacing depending on use; suitable for beds, borders, hedging and containers, with medium maintenance needs, partial-shade tolerance and regular watering required in extended dry periods.
MINERVA™ – deep purple bedding floribunda rose - Vissers offers richly coloured, highly scented repeat flowering on a compact, long-lived own-root plant that fits effortlessly into small beds, front gardens or large containers, making it a thoughtful choice for lasting impact.
Detailed product attributes
Product Identification Data
Product Name:
MINERVA™ – deep purple bedding floribunda rose - Vissers
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Flower Colour Description:
Deep, full crimson-purple, tending towards a slightly bluish tone in sunlight. Darker and velvety in shade.
Closed Bud:
Glossy dark purple surface with a paler margin at the tip.
Newly Opened Flower:
Vivid violet-purple petals with a delicate bluish edge.
Full Bloom:
Uniform crimson purple, becoming slightly lighter towards the centre.
Before Fading:
Fading lavender-lilac with a slight silvery tinge.
Colour Fading Description:
As the bloom opens, the vivid crimson‑purple gradually fades to lavender‑lilac, and in strong sunlight a bluish tone may become more pronounced.
Pollinator Attraction:
Very double (40+ petals) flowers attract pollinators only to a limited extent, because the very double flower form and reduced stamen accessibility impede pollinator access.
Pollinator-Friendly Rating:
Double-flowered, with over 40 petals, primarily ornamental; pollinator-friendliness limited.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
