Uniform, bright mid-pink shade with a slight raspberry tinge. - nostalgia rose - strong, well-scented rose - sweet, fresh fruity
– Strong, fresh fruity fragrance
– Compact, bushy growth for small spaces
– Abundant repeat flowering in large clusters
– Elegant mid‑pink blooms with soft fading
– Hardy shrub rose for colder climates
– Special feature: Ideal for beds, borders and containers, bringing romantic charm in partial shade.
Vibrant garden scene – Timeless elegance
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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MILEVA™ – pink nostalgia rose - Tanjga
Romantic cottage-style borders gain an immediate focal point with MILEVA™, whose compact, bushy habit suits typical British front gardens where wind-exposed plots benefit from a well-anchored, medium-height shrub that remains visually neat. The richly pink, cupped blooms open from deep buds into very double flowers, creating a timeless look that blends easily with perennials and low shrubs in small beds and edging. Its strong, sweet, fruity fragrance gives classic rose character near paths and entrances, while the manageable size supports easy seasonal pruning to suit your preferred outline. As an own-root plant, it settles in gradually and offers reassuring longevity with good regeneration after trimming, making it ideal for busy gardeners who want reliable performance. In pots of at least 40–50 litres or in narrow borders, the compact habit and repeat-flowering clusters help build a consistent display over several seasons. With simple care and occasional deadheading, you can expect solid root establishment in the first year, increasing shoot growth in the second, and full ornamental value from the third, giving lasting confidence for family gardens.
Freshly opened mid-pink bloom of Mileva™ with a soft nostalgic form.
Mileva™ Frayla® shows very double, cupped blooms with a paler centre.
Usage options
Target area
Reasoning
Small front-garden bed by the entrance
The compact, bushy habit and 70–90 cm height create a well-proportioned, tidy shrub that will not overwhelm a narrow front bed, while the nostalgia-style blooms give an immediate welcoming feel. Strong, sweet, fruity scent is ideal beside paths where you pass daily, offering reward with minimal space and moderate care for the beginner.
Cottage-style mixed border
Clustered, mid-pink, very double flowers echo traditional cottage planting and combine easily with perennials and low shrubs for a soft, romantic look. Reliable repeat flowering provides colour through the season, so the rose “fills in” between other plants, maintaining structure and charm for the cottage-lover.
Low hedge or edging along a path
The recommended planting distances and compact spread allow Mileva™ to form a low, continuous edging line, defining paths or drives in smaller gardens. Moderate maintenance – mostly pruning and some deadheading – keeps the hedge even, suiting those who prefer simple, repeatable tasks for the practical.
Feature group of 3–5 shrubs
Planting a small group creates a fuller, rounded effect, with multiple stems bearing clusters of nostalgic blooms for stronger visual impact. The own-root form develops a stable stand over time, giving a long-lived focal point that can be refreshed by pruning without complicated care for the planner.
Large container on patio or terrace
The moderate height and bushy growth make this cultivar particularly suitable for 40–50 litre or larger containers, where root space supports repeat flowering and balanced top growth. In such pots, you can manage watering more easily during dry spells, helpful for exposed or breezy urban sites for the balcony-owner.
Partly shaded town garden corner
Suitable for partial shade, Mileva™ fits the common reality of town gardens where buildings and fences restrict full sun. Even with a few hours of good light, it can produce attractive, mid-pink blooms and maintain form, giving flexibility when ideal south-facing positions are already taken for the urbanite.
Family garden bed with mixed conditions
Moderate disease resistance and hardiness down to around −23 °C help the shrub cope with typical British weather, from damp spells to cold snaps, provided basic care and plant protection are given when needed. The bushy shape offers a resilient framework that withstands seasonal wind and rain in many regions for the family.
Border in exposed or coastal-leaning sites
The medium, well-branched framework and own-root anchoring help the plant stand steadily where wind can be an issue, while moderate water needs are manageable with regular mulching and sensible irrigation. This reduces worry about stems rocking or failing in blustery spots, easing planting decisions for the coastal-gardener.
Styling ideas
DoorstepCharm – Plant Mileva™ on either side of a front door with low lavender and dwarf box to frame the entrance in soft pink and green – ideal for homeowners wanting a classic welcome.
CottageRibbon – Use a row of Mileva™ along a path, interplanted with catmint and pink campion, to weave a romantic “ribbon” of colour – suited to lovers of informal cottage schemes.
PatioPerfume – Grow one shrub in a 50-litre terracotta pot with trailing thyme at the base to enjoy fragrance on seating terraces – perfect for balcony and patio users seeking easy scent.
SoftContrast – Combine Mileva™ with white foxgloves and pale ornamental grasses in a small border for gentle movement around a stable pink anchor – good for design-conscious beginners.
SummerCluster – Group 3 shrubs with Crocosmia and Japanese spirea ‘Dart’s Red’ to create a long-season, colour-layered island bed – for gardeners wanting impact from a simple planting palette.
Technical cultivar profile
Property
Data
Name and registration
Romantic shrub rose from the Frayla® collection; registered as BOZmilefra and marketed as Mileva™ Frayla® BOZmilefra, classified as a bush nostalgia rose for garden use.
Origin and breeding
Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Temerin, Serbia; parentage undisclosed, registered in 2020 and introduced after 2020 as a modern Romantica-type shrub.
Growth and structural characteristics
Compact, bushy shrub reaching around 70–90 cm in height and 45–60 cm spread, with moderately dense, slightly glossy medium to dark green foliage and a moderate number of thorns on the shoots.
Flower morphology
Medium-sized, cupped, very double flowers with 40+ petals, borne mainly in clusters; self-cleaning is weak, so most spent blooms benefit from manual removal to maintain appearance and encourage repeat flushes.
Colour data and phenology
Bright mid-pink with a slight raspberry tinge; buds are deep pink, opening to softer pink with paler centres, fading evenly to pale pink while largely retaining the main hue through successive flowering periods.
Fragrance and aroma
Strongly scented variety with a pronounced sweet, fresh, fruity fragrance; best appreciated when planted near seating areas, entrances, or paths where air movement carries the perfume past regular garden routes.
Hip characteristics
Rose hip production is expected to be limited because the very double flowers enclose the reproductive parts, so ornamental display relies primarily on the blooms and foliage rather than autumn hips.
Resistance and winter hardiness
Moderate resistance to common fungal diseases such as powdery mildew, black spot, and rust, with hardiness around −26 to −23 °C (H7, USDA Zone 5b), benefiting from routine plant protection in damp seasons.
Horticultural recommendations
Best at 30–55 cm spacing depending on use; suitable for beds, edging and medium containers, in full sun to partial shade, with regular watering, feeding, and occasional pruning and deadheading to sustain flowering.
Mileva™ Frayla® BOZmilefra offers compact growth, romantic pink blooms, strong fragrance and the stable, regenerative benefits of an own-root shrub, making it a reassuring choice for long-term, low-fuss planting.
Detailed product attributes
Product Identification Data
Product Name:
MILEVA™ – pink nostalgia rose - Tanjga
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Its strongly double flower form (simple/semi‑double/double) and limited access to the stamens make it poorly attractive to pollinators.
Pollinator-Friendly Rating:
Its very double flowers enclose the stamens; primarily an ornamental variety.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
