Romantic rose

52-685-1
52-685-2

Martine Guillot™

Générosa®

MASmabay – Dominique Massad

Overall off-white shade with a very pale pink veil. - nostalgia rose - strong, long-lasting fragrant rose - sweet floral aroma

– Strong, long-lasting sweet floral fragrance
– Pure white blooms with soft pink nuances
– Vigorous, upright shrub for borders or hedges
– Excellent disease resistance in garden conditions
– Reliable repeat flowering all season
Special feature: Romantica nostalgia rose from ‘New Dawn’ × ‘Graham Thomas’.
Familiar garden experience – Long‑term garden plan
Martine Guillot™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
21,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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Martine Guillot™ Générosa® – nostalgic white shrub rose

This Romantica shrub rose combines nostalgic charm with straightforward maintenance, offering fully double, off‑white blooms that repeat generously through the season. Its fragrance is rich and sweet, making it as rewarding by the front door as it is in a cut‑flower jug on the table. Upright yet bushy, it forms a dense, leafy structure that suits family gardens where you want structure without fuss. As an own‑root rose it builds a stable, long‑lived framework that recovers well from winter and light mistakes, gradually strengthening from roots in year one, top growth in year two and full ornamental effect by year three. With good disease resistance, it performs reliably even in damp summers, and copes well where gardens face frequent wind and rain so long as drainage is reasonable. Its remontant flowering habit keeps borders lively from summer into autumn, while the substantial height and spread mean just a few plants can create a hedging effect or anchor a cottage‑style mix.



Usage options

Target area Reasoning
Front garden focal shrub The tall, upright, bushy habit and dense foliage create an immediate vertical accent beside a path, gate or front window. Large, double, romantic blooms in soft off‑white read clearly from the pavement, giving classic cottage character without complicated shaping or feeding. Own‑root growth means it settles in and improves year on year with just basic pruning and watering, ideal for a welcoming frontage for the design‑conscious beginner.
Low‑maintenance mixed border Consistent disease resistance in typical British humidity allows this rose to sit comfortably among perennials and small shrubs without constant spraying. Its repeat flowering and moderate self‑cleaning keep the border looking tidy if you occasionally deadhead, while the strong scent draws attention near seating areas. Once established, its own‑root structure provides durable framework for long‑term border planning, suiting the busy homeowner.
Romantic hedge or loose screen With a recommended planting distance around 130–140 cm, a line of plants forms a loose, flower‑laden hedge that defines boundaries without a formal clipped look. The tall, bushy habit and good foliage cover provide privacy in summer, while the pale, nostalgic flowers soften fences or hard edges. Own‑root plants anchor well over time and regenerate from the base, valuable for a long‑lived hedge for the practical gardener.
Specimen rose in lawn or small bed Planted as a solitary specimen at around 220 cm spacing, the shrub becomes a stand‑out feature with layered, cup‑shaped blooms and a strong, sweet aroma. Its balanced, upright shape needs only simple annual pruning, so you can maintain a classic rose look without specialist skills. The stable, own‑root framework gives confidence for a long‑term planting in a prominent spot, reassuring the cautious buyer.
Cut‑flower and scent corner Long, well‑structured stems and large, double flowers make this variety a natural choice for cutting, bringing its sweet fragrance indoors. Regular picking encourages further bloom cycles, giving reliable vases through the summer. Because the shrub is vigorous on its own roots, you can cut generously without weakening the plant, which suits the enthusiastic but time‑pressed arranger.
Small group planting in cottage‑style borders Groups of three to five shrubs create a billowing mass of ivory to soft cream flowers with a hint of pink, ideal among lavender, sweet alyssum and other traditional companions. The repeat flowering and strong scent provide continuity while perennials come and go, and the robust, own‑root base delivers a stable backbone for evolving planting schemes, appealing to the cottage‑garden lover.
Family garden backdrop near seating The combination of height, bushiness and strong, long‑lasting fragrance makes an excellent backdrop behind benches or patios. Children and guests can enjoy the scent at close range, while the good disease resistance reduces the need for chemical treatments where families gather. Its own‑root shrub form copes well with occasional neglect, suiting a relaxed, shared space for the busy family.
Raised bed or large container by the house In heavy clay or exposed plots, planting in a raised bed or very large container (at least 40–50 litres) lets this rose show its best, with controlled drainage and easier watering. The upright, bushy habit and fragrant, nostalgic flowers make a strong vertical accent near doors and terraces. Over time, the own‑root system fills the container evenly, giving a stable, enduring display for the urban gardener.

Styling ideas

  • Cottage Duo – Pair with dwarf lavender and sweet alyssum at the front for a soft, fragrant edge that plays up the nostalgic white blooms – ideal for lovers of traditional cottage borders.
  • Front-Path Frame – Use two shrubs flanking a path or gate to create a scented entrance, their upright, bushy form giving structure without formal clipping – suited to homeowners wanting simple impact.
  • Romantic Hedge – Plant a loose line at 130–140 cm intervals for a gently waving, flower‑rich hedge that blends privacy with charm – perfect for families softening garden boundaries.
  • Lawn Island – Place one specimen in a small circular bed in lawn, underplanted with low groundcovers, to showcase the large scented flowers – appealing to beginners seeking an easy focal point.
  • Patio Scent Pot – Grow in a 40–50 litre container near a seating area, letting the repeat flowering and fragrance enrich summer evenings – ideal for busy urban gardeners with limited soil.

Technical cultivar profile
Property Data
Name and registration Romantic shrub rose from the Générosa® collection; registered as MASmabay, marketed as Martine Guillot™ Générosa® MASmabay; ARS exhibition name Martine Guillot.
Origin and breeding Bred by Dominique Massad (France, 1991), a cross of ‘New Dawn’ × ‘Graham Thomas’; introduced by Guillot / Roseraies Pierre Guillot in 1997, registered 1996.
Growth and structural characteristics Upright, bushy shrub 140–220 cm tall and wide, with dense mid‑green, slightly glossy foliage and moderate prickles; forms a substantial, structural garden presence over time.
Flower morphology Large, double, cupped flowers (26–39 petals), often 1–3 per stem; slightly domed centre; remontant with abundant second flush; moderate self‑cleaning so some deadheading is beneficial.
Colour data and phenology Overall off‑white with a very pale pink veil; buds cream to pink, opening ivory with creamy yellow‑pink centre, fading to creamy white; RHS 155D outer, 65C inner; colour holds well in sun.
Fragrance and aroma Strong, long‑lasting sweet floral fragrance typical of nostalgic shrub roses; well suited for planting near doors, paths or seating where scent can be appreciated at close quarters.
Hip characteristics Rose hips form only slightly; when present they are small, spherical, around 6–10 mm in diameter, with an orange‑red colour that adds a light seasonal accent in late season.
Resistance and winter hardiness Rated H7, hardy to around −21 to −18 °C (USDA 6b, Swedish zone 3); generally resistant to powdery mildew, black spot and rust; moderate heat and drought tolerance with watering in dry spells.
Horticultural recommendations Best in full sun with reasonable drainage; suited to borders, specimens, loose hedging and cutting. Space 130–220 cm depending on use; low maintenance once established, on its own roots.

Martine Guillot™ Générosa® offers romantic, strongly fragrant, repeat flowers on a durable own-root shrub that builds long-term structure in family gardens, making it a thoughtful choice for effortless cottage-style planting.

Detailed product attributes

Product Identification Data

Product Name: MARTINE GUILLOT™ – white nostalgic rose - Massad
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:27.05.2025
Cultivar Quality Rating: premium bronze
Item Number: [94] 52-685 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a feminine given name.
Original Trade Name: Martine Guillot
Current Trade Name: Martine Guillot™ Générosa® MASmabay
Rose Group: Romantica, Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: shrub rose; cut flower
Collection: Générosa®

Origin and Breeding

Initial Distributor: Guillot (France); Roseraies Pierre Guillot (France)
Breeder: Dominique Massad
Breeding Company / Institution: Roseraies Pierre Guillot (Crémieu, France)
Breeding Year: France, 1991
Parentage: ‘New Dawn’ × ‘Graham Thomas’

Growth and Structural Characteristics

Height: 4.6-7.2ft (140-220 cm)
Spread: 4.6-7.2ft (140-220 cm)
Growth Habit: upright, bushy
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a mid-green shade.
Prickliness: moderately prickly
Self-Cleaning Description: The majority of spent flowers remain on the plant and require deadheading.
Self-Cleaning Intensity: self-cleaning: moderate

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: cup, slight medium-domed (moderately raised centre)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered, 1-3 flowers/stem
Colour Code: ARS code: w RHS code: 155D (outer), 65C (inner)
Repeat Flowering: Remontant, its second flowering is also abundant.

Colour Data and Phenology

Colour: white
Flower Colour Description: Overall off-white shade with a very pale pink veil.
Closed Bud: Cream-coloured on a white ground, the outer petals gently shade to pink.
Newly Opened Flower: Ivory with a subtle creamy yellow–pink flush in the centre.
Full Bloom: Pure white, visible with a soft powder‑pink shade at the base of the petals.
Before Fading: The white petals fade to a creamy sheen, with a pale pink hue remaining at the edges.
Colour Fading Description: The colour holds well; in strong sunlight the edges of the petals may brown.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting fragrant rose
Fragrance Character: sweet floral aroma
Pollinator Attraction: Its very double flower form and restricted stamen accessibility make it of low attractiveness to pollinators.
Pollinator-Friendly Rating: Double-flowered variety; the stamens are partially concealed, so its pollinator-friendliness is limited, mainly ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hip formation is expected to be slight; occasionally forming spherical, 6–10 mm diameter, orange‑red hips.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Thrives in warm conditions; requires watering during prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 140 cm, for hedging 130 cm, as a solitary specimen 220 cm
Planting Density: square planting 0,5 plants/m², hexagonal arrangement 0,6 plants/m²
Partial Shade Tolerance: prefers a sunny position
Maintenance Requirement: Maintenance requirement low; hardy, generally requires little intervention.
Primary Uses: border, specimen, cut flower, park

Comments

Strengths: Familiar garden experience – Long‑term garden plan
Companion Plants: Lobularia maritima - sweet alyssum
Lavandula angustifolia (dwarf varieties) - dwarf lavender
Sempervivum tectorum - houseleek
Comment: Shade-tolerant.
MARTINE GUILLOT™ – white nostalgic rose - Massad
Overall off-white shade with a very pale pink veil. - nostalgia rose - strong, long-lasting fragrant rose - sweet floral aroma
Rose Shopping Online - white - nostalgia rose - Martine Guillot™ - (4.6-7.2ft (140-220 cm))
Inflorescence: clustered, 1-3 flowers/stem Height: 4.6-7.2ft (140-220 cm) Flower shape: cup, slight medium-domed (moderately raised centre) Winter hardiness: 6b white - Guillot (France); Roseraies Pierre Guillot (France) nostalgia rose - Flower size: !- Flower size: !- - Height: 4.6-7.2ft (140-220 cm) Height: 4.6-7.2ft (140-220 cm) - Flower fullness: double flowered Martine Guillot™ - Roses in the garden | pharmaROSA® Original - premium bronze Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we dispatch the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? – Location? – Screening? – Fragrance? – Height? – Breeder? – Rose hip?

Rose purchasing information
Methods of payment – Delivery charges – Delivery – Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.