Bedding rose

53-289-1
53-289-2

Love Letter

Flower bed rose

LENpiro – Louis Lens

Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character

– Elegant cream-white blooms with lemon centre.
– Reliable remontant flowering through the season.
– Compact upright habit for beds and borders.
– Dense dark green foliage for neat structure.
– Proven resistant to major rose diseases.
Special feature: Award-winning floribunda with Kortrijk/Courtrai Gold and Silver Medal heritage.
Season-spanning – Customer-centric focus
Love Letter
pharmaROSA® ORIGINAL 2-litre own-root potted rose
24,70 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5 (6660)
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LOVE LETTER – cream-white bedding floribunda rose – Lens

Easy-care floribunda rose for compact, upright planting in classic British beds and borders, offering season-long flowering with soft cream-white blooms flushed pale lemon. Its naturally resistant foliage stays attractive in typical UK humidity, coping well where wind and rain can test front-garden planting. This premium, own-root shrub builds a long-lived, stable bush that recovers well from winter and light pruning. In the first year it focuses on roots, the second brings more shoots, and by the third year it reaches full ornamental impact with generous clusters ideal for cutting into the house. Low general maintenance needs and reliable rebloom make it a confident choice for busy family gardens.



Usage options

Target area Reasoning
Small front garden bed by the entrance The compact, upright habit keeps LOVE LETTER neat beside paths and drives, giving a tidy first impression without overwhelming a modest space. Its low maintenance requirement and good disease resistance help you avoid constant spraying or complex care, ideal where you just want reliable colour and order by the front door, particularly for the busy homeowner.
Cottage-style border in a family back garden Season-long repeat flowering delivers regular flushes of cream-white clusters that mix beautifully with perennials and herbs, echoing traditional cottage schemes. The remontant character means a good second display after the first wave, keeping the border lively through summer without replanting, which suits the classic-style gardener.
Low rose edging along a path or lawn The moderate height and planting distances allow LOVE LETTER to form a low, coherent edging that visually frames lawns and paths. Its structured, upright growth and dense foliage give a defined line while still looking soft and romantic, an approach that appeals to the orderly garden lover.
Small group planting in a feature bed Planted in groups of three to five, the uniform habit creates a cohesive block of cream-white flowers with a pale lemon centre, drawing the eye without harsh colour clashes. As an own-root plant, the group matures steadily into a balanced stand, giving long-term structure prized by the long-view planner.
Containers on patios, terraces or balconies LOVE LETTER adapts well to large containers of at least 40–50 litres, where its upright growth and moderate spread fit comfortably in confined spaces. Regular watering and feeding are straightforward tasks, and the clusters can be enjoyed at close range, making it attractive for the space-conscious gardener.
Mixed ornamental bed with shrubs and evergreens The calm cream-white and pastel lemon tones sit easily beside dark green foliage plants and small shrubs, softening harsher structural elements. Its gentle colour fading in heat maintains a refined look, while the long-lived own-root framework ensures the composition remains balanced, suiting the design-focused owner.
Cutting patch for informal indoor arrangements The large, cup-shaped, semi-double flowers are carried in clusters, providing multiple stems for informal vases. Although fragrance is very weak, the delicate cream-white petals bring light and elegance indoors over much of the season, rewarding the home-decor enthusiast.
Low-input rose bed in cooler, wetter regions Strong resistance to powdery mildew, black spot and rust supports healthy foliage even in humid, showery British weather, reducing the need for spraying. This reliability, combined with winter hardiness to typical UK minima, underpins a robust, low-intervention planting that reassures the practical beginner.

Styling ideas

  • Cottage Harmony – Combine LOVE LETTER with Carpathian bellflower and soft pink perennials for a light, romantic border that flowers from early summer into autumn – ideal for the traditionalist who values gentle continuity.
  • Front-Door Welcome – Plant a short row along the path, underplanted with low lavender or rosemary, to create a structured yet inviting entrance that stays tidy with little effort – perfect for busy professionals.
  • Patio Feature – Grow one shrub in a 50-litre terracotta pot with trailing white lobelia to underline the rose’s upright form and repeat bloom – suited to balcony and terrace gardeners.
  • Calm Contrast – Set against dark-leaved shrubs such as cherry laurel to make the cream-white clusters stand out without harsh colour clashes – attractive for those seeking a composed, modern look.
  • Soft Hedge – Use closer spacing to form a low, flowering boundary between lawn and bed, relying on the upright habit and good disease resistance for a clean line – good for families wanting structure without fuss.

Technical cultivar profile
Parameter Data
Name and registration Floribunda bedding rose, registered as LENpiro; marketed as LOVE LETTER flower bed rose LENpiro, with Love Letter® as the approved exhibition name for floribunda cut flower classes.
Origin and breeding Bred by Louis Lens in Belgium in 1977 from ‘Pink Parfait’ × ‘Rosenelfe’; introduced by Lens Roses in 1980, combining reliable floribunda flowering with refined cream-white colouring.
Growth and structural characteristics Compact, upright floribunda rose reaching about 60–85 cm in height with a 40–55 cm spread; moderately thorny, densely foliated, with slightly glossy dark green leaves that support a tidy, bushy habit.
Flower morphology Semi-double, cup-shaped blooms with 17–25 petals, borne in cluster-flowered inflorescences; large flower size around 2.75–3.95 inches, with remontant, abundant repeat flowering through the season.
Colour data and phenology Cream-white blooms with a pastel lemon-yellow flush in the centre; newly opened flowers show stronger lemon tones, which fade to near-uniform cream-white, with cooler weather intensifying the yellowish centre.
Fragrance and aroma Very weak, barely perceptible rosy fragrance; primarily valued for visual effect rather than scent, so best partnered with aromatic companions if fragrance is important in the planting scheme.
Hip characteristics Produces sparse crops of small spherical hips about 6–9 mm in diameter; hips are orange-red when formed and have limited ornamental impact compared with the primary floral display.
Resistance and winter hardiness Good overall disease resistance, with stated resistance to powdery mildew, black spot and rust; winter-hardy to approximately −21 to −18 °C, aligning with RHS H7, Swedish Zone 3 and USDA Zone 6b conditions.
Horticultural recommendations Best in a sunny position for beds, borders, containers and cutting; plant about 30 cm apart for mass displays, closer for hedging, and around 50 cm as specimens, keeping soil well-drained and reasonably fertile.

LOVE LETTER offers compact, upright growth, season-long cream-white flowering and dependable disease resistance on a durable own-root framework, making it a reassuring choice for those planning an easy-care, long-lived rose feature.

Detailed product attributes

Product Identification Data

Product Name: LOVE LETTER – cream-white bedding floribunda rose - Lens
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:23.05.2025
Cultivar Quality Rating: premium gold
Item Number: [1346] 53-289 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The term "Love Letter" refers to a love letter.
Original Trade Name: Love Letter®
Current Trade Name: Love Letter Flower bed rose LENpiro
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: cut flower; exhibition floribunda
Collection: Flower bed rose

Origin and Breeding

Initial Distributor: Lens Roses (Belgium)
Breeder: Louis Lens
Breeding Company / Institution: Lens Roses (Belgium)
Breeding Year: Belgium, 1977
Parentage: ‘Pink Parfait’ × ‘Rosenelfe’

Awards and Honours

Competition and Show Awards: Kortrijk/Courtrai – Gold and Silver Medal (1979)

Growth and Structural Characteristics

Height: 2-2.8ft (60-85 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: upright
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 17-25
Flower Fullness: semi double
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: W RHS code: 155D (outer), 4C (inner)
Repeat Flowering: Remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: cream-white
Flower Colour Description: Cream-white petals with a soft, pastel lemon-yellow flush in the centre.
Closed Bud: Delicately creamy white with a translucent lemon-yellow tinge at the tip.
Newly Opened Flower: The outer petals are a pure creamy white, and the flower's centre shows a pale lemon‑yellow tone.
Full Bloom: Mostly cream-white surface, with a slight, pale lemon-yellow sheen in the centre.
Before Fading: The lemon-yellow tone fades, the petals uniformly blanching to a light cream-white.
Colour Fading Description: Becomes paler in hot conditions, while cooler weather intensifies the yellowish centre.

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible fragrance rose
Fragrance Character: rosy character
Pollinator Attraction: Its semi-double flower form and partially obscured stamens make it only moderately attractive to pollinators.
Pollinator-Friendly Rating: Semi-double-flowered variety; attracts pollinators only to a limited extent, therefore at best partly pollinator-friendly and primarily ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hip formation is expected to be sparse; the hips are 6–9 mm in diameter, spherical and orange-red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 30 cm, for hedging 25 cm, as a specimen 50 cm
Planting Density: square planting 10,1 plants/m², hexagonal arrangement 11,6 plants/m²
Partial Shade Tolerance: Best in a sunny spot
Maintenance Requirement: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: flower beds, borders, containers, cut flowers

Comments

Strengths: Season-spanning – Customer-centric focus
Companion Plants: Rosmarinus officinalis - rosemary Campanula carpatica - Carpathian bellflower Prunus laurocerasus 'Miki' - cherry laurel
Comment: -
LOVE LETTER – cream-white bedding floribunda rose - Lens
Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character
Online rose order - cream-white - bedding floribunda rose - Love Letter - (2-2.8ft (60-85 cm))
Inflorescence: cluster-flowered Height: 2-2.8ft (60-85 cm) Flower shape: cup-shaped Winter hardiness: 6b cream-white - Lens Roses (Belgium) bedding floribunda rose - Flower size: !- Flower size: !- - Height: 2-2.8ft (60-85 cm) Height: 2-2.8ft (60-85 cm) - Flower fullness: semi double Love Letter - Roses in the garden | pharmaROSA® Original - premium gold Louis Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we dispatch the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? – Location? – Screening? – Fragrance? – Height? – Breeder? – Rose hip?

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.