POUlcas034 – L. Pernille Olesen, Mogens Nyegaard Olesen
Deep, rich dark red shade with a velvety effect. - bedding floribunda rose - very weak, subtly scented rose - aroma description not available
– Velvety, deep wine-red blooms with rich shading.
– Bushy, compact habit suits beds and borders.
– Reliable repeat flowering for long display.
– Medium disease resistance under normal care.
– Proven performance with multiple international awards.
– Special feature: Subtly supports pollinators with semi-double flowers and modest hip display in autumn.
Nature-inspired style – Built on experience
pharmaROSA® ORIGINAL 2-litre own-root potted rose
21,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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LOOK GOOD FEEL BETTER™ – red bedding floribunda rose
With its velvety dark red clusters and compact, bushy habit, LOOK GOOD FEEL BETTER™ quickly creates a smart, flower-rich presence in front or family gardens without demanding specialist knowledge. This floribunda’s generous, repeat flowering keeps beds colourful through the season, while its medium care needs remain manageable for busy beginners. As an own-root shrub it builds strength year on year for long-lived, balanced plantings, adapting steadily to typical British soils and conditions where reliable drainage is needed on heavier ground in wet spells. It remains tidy and proportionate, ideal near paths and windows, and also suits large containers from 40–50 litres on patios for flexible placement. The semi-double blooms offer moderate interest for pollinators, and the foliage is attractively glossy and dark green, providing a handsome backdrop even between flushes. Expect firm rooting in the first year, strong shoot development in the second, and full ornamental impact from around the third season.
Look Good Feel Better™ Castle® rose in full bloom, showing deep wine-red flowers.
Look Good Feel Better™ showing its semi-double, cupped flowers and visible centre.
Usage options
Target area
Reasoning
Front garden focal bed
The bushy, compact structure and dense, glossy foliage give an immediate sense of order in small front gardens, while the repeat dark red flowering adds classic kerb appeal without complex pruning or staking, well suited to aesthetics-focused beginners.
Low, tidy edging to paths or drives
Its 70–95 cm height and 50–70 cm spread form a neat, continuous line when planted at recommended distances, creating a defined edge that stays within bounds and needs only a simple annual tidy, ideal for busy family gardeners.
Small groups in mixed cottage-style borders
Clustered, velvety red blooms carry well from a distance and combine beautifully with perennials and herbs, while the consistent repeat flowering brings structure and colour through summer, giving reliable results for informal cottage-plot owners.
Feature rose in a large patio container (40–50 litres+)
When planted in a substantial container with regular watering, this rose keeps a compact, floriferous shape, allowing you to move colour exactly where it is needed around seating areas, a flexible choice for small-urban-space gardeners.
Compact rose hedge or low boundary line
At closer spacing it knits into a bushy, flowering ribbon that gently marks boundaries without feeling harsh, and the own-root form ensures gaps are less likely long term, reassuring for low-maintenance hedge planners.
Urban and suburban bedding schemes
Medium disease resistance and moderate drought tolerance, combined with repeat flowering clusters, make it suitable for typical urban beds that may occasionally dry out, with care focused on simple watering and light pruning for practical home gardeners.
Cutting for small indoor arrangements
The large, cupped clusters and strong colour give striking, short-stem bunches from a modest planting, extending enjoyment indoors without reducing overall display in the bed, appealing to home flower arrangers.
Pollinator-friendly accent pockets
Semi-double blooms offer some access to pollen and nectar, adding modest wildlife interest to family gardens, while its adaptation to heavier soils with thoughtful drainage helps keep planting areas thriving for nature-conscious beginners.
Styling ideas
Classic-front-border – Combine with low lavender and compact sage along a front path for a structured yet soft look – ideal for householders wanting traditional British frontage without intricate planting plans.
Herb-and-rose-mix – Underplant with thyme and dwarf salvia to blur the line between ornamental and culinary, letting the rich red clusters rise above scented foliage – for cooks who enjoy stepping into a productive, pretty garden.
Patio-feature-tub – Plant one shrub in a 50–60 litre container with simple evergreen underplanting to anchor a seating area – for flat and townhouse residents seeking a single, dependable statement rose.
Cottage-ribbon – Run a loose line of plants through a mixed border, threading between perennials and grasses to create a repeating red “stitch” – for cottage-garden fans who like relaxed structure without losing clarity.
Family-drive-edge – Use as a low border along drives or parking bays, where its bushy habit and repeat flowering soften hard surfaces – for families wanting a smart approach that still feels welcoming and easy to care for.
Technical cultivar profile
Parameter
Data
Name and registration
Floribunda bed rose from the Castle collection; registered as POUlcas034, marketed as Look Good Feel Better™ Castle® POUlcas034, shrub/floribunda exhibition category, ARS name Look Good Feel Better.
Origin and breeding
Bred in Denmark in 2009 by L. Pernille and Mogens Nyegaard Olesen for Poulsen Roser A/S; registered 2011 and introduced after 2011 from unnamed seed and pollen parents.
Awards and recognition
Silver medal at Monaco International Rose Competition 2016; audience award Gifu Rose Trials, Japan 2012; multiple prizes at Baden bei Wien Rose Trials in the floribunda category from 2010 onward.
Growth and structural characteristics
Bushy, medium-sized shrub 70–95 cm tall and 50–70 cm wide with moderately thorny stems and dense, glossy dark green foliage, forming a compact, well-filled outline suited to beds and edging.
Flower morphology
Semi-double, cupped blooms with 13–25 petals, produced in clusters on branching stems; large flower size around 7–10 cm, remontant habit gives generous second blooming wave after the main flush.
Colour data and phenology
Deep carmine-scarlet buds open to vivid scarlet-carmine, maturing to velvety wine-red then brick-mahogany tones; good colour retention, subtle brownish darkening at petal edges before petal drop.
Fragrance and aroma
Very weak fragrance, only subtly scented; not chosen primarily for scent but for colour effect and flowering performance, so best used where visual impact is more important than strong perfume.
Hip characteristics
Rose hip set is generally scant because of semi-double flowers; where formed, hips are 7–10 mm, ovoid, orange-red, offering discrete late-season interest without dominating the plant’s appearance.
Resistance and winter hardiness
Medium resistance to powdery mildew, black spot and rust; hardy to about −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); moderate heat and drought tolerance with regular watering in dry spells.
Horticultural recommendations
Best in sunny positions with well-drained soil; spacing 35–75 cm depending on use, 4.9–5.7 plants/m² for mass planting; suitable for beds, edging, containers, cut flowers and urban plantings with medium care.
LOOK GOOD FEEL BETTER™ offers compact structure, repeat dark red flowering and adaptable own-root resilience for long-lived, easy-care borders and containers, making it a thoughtful choice when planning your next garden addition.
Detailed product attributes
Product Identification Data
Product Name:
LOOK GOOD FEEL BETTER™ – red bedding floribunda rose - Olesen & Olesen
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Monaco International Rose Competition – silver medal (2016); Gifu (Japan) Rose Trials – audience award (2012); Baden bei Wien (Austria) Rose Trials – 8th prize (floribunda category) (2011); Baden bei Wien – 8th prize (floribunda) (2010); Nagaoka Internati
Closed Bud:
Deep carmine–ruby red, with a velvety sheen, darkening towards the tips.
Newly Opened Flower:
Uniform, vivid scarlet–carmine tone with a subtle orange-blush at the petal bases.
Full Bloom:
Dense, velvety wine-red overall impression. The inner folds are deeper, while the outer edges shade slightly to a lighter scarlet.
Before Fading:
The red mellows into a brick–mahogany shade, with brownish darkening at the edges.
Colour Fading Description:
As it opens the deep carmine–scarlet red develops into a wine‑red, then before the bloom fades it softens to a muted brick‑mahogany shade with slight brownish darkening at the edges.
Pollinator Attraction:
Semi-double (13–25 petals) flowers provide moderate attraction to pollinators, as the partially double form and reduced accessibility of the stamens limit their ability to reach pollen and nectar.
Pollinator-Friendly Rating:
Partially pollinator-friendly due to its semi-double flowers; moderately attractive to pollinators.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
