Bedding rose

52-862-1
52-862-2

Jelena™

Frayla®

BOZjelefra – Biljana Božanić Tanjga

Warm, light yellow base colour with a delicate peachy inner shading. - flowerbed shrub rose - very strong, fragrance detectable from a distance rose - fruity, peachy

– Very strong, fruity Frayla® fragrance.
– Warm peach‑yellow blooms with rich colour play.
– Compact, bushy habit for beds and containers.
– Reliable repeat flowering with abundant second flush.
– Hardy to –26 °C, suitable for colder regions.
Special feature: Premium silver rated cultivar authenticity certified.
Future-proof garden concept – Transparent processes
Jelena™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
22,90 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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JELENA™ – peach-coloured bedding shrub rose - Tanjga

Fragrant and welcoming, JELENA™ brings a warm, peach-yellow glow to small British gardens with its very strong, fruity scent and compact bushy habit that sits neatly in beds, borders and front gardens. Its generous clusters of cup-shaped blooms repeat well through the season, giving you dependable colour without demanding complicated maintenance. As an own-root plant, it establishes securely, builds up a resilient framework and then rewards you with increasingly abundant flowering over the years, following the natural rhythm of first rooting in, then building shoots, then reaching full display. Well adapted to typical UK conditions, it performs reliably even where soils are heavier, provided you give it a reasonably drained site to cope better with wetter spells. Whether you prefer a single feature in a cottage-style border or a short, low hedge along a path, this rose’s dense dark green foliage, moderate size and versatile planting distances make it easy to place and easy to live with. In larger containers from about 40–50 litres it also works beautifully on patios and smaller terraces, where its perfume can be appreciated up close by busy gardeners who value simple, relaxing gardens. Choose it when you want a reliable, repeat-flowering floribunda that gives a soft, romantic feel yet remains practical for everyday family life.



Usage options

Target areaReasoning
Small front-garden feature bed The compact, bushy habit and 50–70 cm height keep JELENA™ in scale with low walls and paths, while clustered blooms provide an inviting focal point from spring to autumn with minimal shaping, ideal for a tidy, welcoming entrance for the style-conscious beginner.
Low cottage-style border with perennials Regular repeat flowering and warm peach-yellow tones weave easily between classic perennials such as hardy geraniums or catmint, adding structure and long-season colour that supports an informal cottage look without complicated pruning, suited to relaxed family-garden owners.
Patio or terrace container (40–50 L minimum) In a generous 40–50 litre pot, the moderate root system has room to anchor, giving a stable, long-lived plant whose strong fruit-scented blooms can be enjoyed at seating height, convenient for urban gardeners who prefer contained, easy-to-maintain displays.
Small group planting in a mixed border Planting 3–5 plants at about 50–80 cm spacing creates a softly rounded, harmonious block of colour, where the own-root shrubs gradually knit together into a balanced stand that responds well to simple annual trimming, reassuring for new rose gardeners.
Low informal hedge along a path At 40 cm spacing, JELENA™ forms a flowing, low hedge with dense dark green foliage that reads as a continuous line for most of the season, while the moderate thorniness stays manageable for routine maintenance, appealing to practicality-minded front-garden planners.
Family seating area or outdoor dining zone The very strong, fruity, peach-like fragrance is noticeable from a distance, so one to three plants near a terrace or bench provide sensory interest without needing intensive care, offering an easy way to enhance everyday outdoor time for busy working households.
Urban courtyard or small city garden The moderate size, repeat flowering and resilience to typical UK conditions make it reliable where space is tight; in raised beds or improved soil it copes better with heavier ground that can hold winter moisture, giving confident results for compact-city-plot owners.
Cutting corner for casual home bouquets The long-stemmed, double, cup-shaped blooms last well in a vase and carry their rich perfume indoors, while the plant’s steady rebloom means you can cut a few stems without spoiling the display, attractive to home decorators who enjoy simple, informal arrangements.

Styling ideas

  • Cottage Glow – Combine JELENA™ with lavender and hardy geraniums for a low, romantic border of peach, mauve and blue that softens paths and front gardens – ideal for lovers of classic cottage style.
  • Patio Perfume – Plant one shrub in a 40–50 litre terracotta pot with trailing thyme at the base to enjoy fragrance at seating height – perfect for balcony and patio-focused city gardeners.
  • Warm Welcome – Line a short front path with a loose hedge of JELENA™ and edging plants like creeping thyme to frame the entrance in soft colour – suited to homeowners wanting neat but inviting access.
  • Soft Sunrise – Mix JELENA™ with pale ornamental grasses and white gaura in a sunny bed for a light, airy, modern look that still feels gentle – good for those updating traditional plots with a contemporary twist.
  • Family Corner – Place 3–5 bushes near a seating area, underplanted with low catmint, to create a child-friendly, scented nook that looks good with only basic pruning – designed for busy families seeking easy relaxation.

Technical cultivar profile
ParameterData
Name and registration Floribunda–shrub rose from the Frayla collection; registered as BOZjelefra and marketed as Jelena™ Frayla® BOZjelefra, classified commercially as a peach-coloured bedding shrub rose.
Origin and breeding Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Serbia, with breeding completed around 2018 and first introduced to the market in 2020 following EU CPVR registration application in 2019.
Growth and structural characteristics Compact, bushy shrub reaching about 50–70 cm in height with a 55–85 cm spread, moderately thorny stems and dense, glossy, dark green foliage that forms a rounded, well-filled plant body.
Flower morphology Clusters of large, double, cup-shaped blooms, approximately 7–10 cm across, carrying 26–39 petals; flowers are borne in inflorescences and repeat reliably with an especially abundant second flush.
Colour data and phenology Warm light yellow base with peachy inner shading; buds medium yellow with peach tones, opening to bright apricot-orange centres and lemon-yellow outers, then soft butter-yellow, with some lightening in strong sun.
Fragrance and aroma Very strong, fruity, peach-like fragrance clearly detectable from a distance; primarily selected as an ornamental rose with emphasis on scent intensity rather than pollinator accessibility or culinary uses.
Hip characteristics Hip set is generally sparse due to its double flowers, but where present it may form small 7–11 mm ellipsoidal hips coloured orange-red, offering occasional autumn interest without heavy self-seeding.
Resistance and winter hardiness Rated to around –26 to –23 °C (RHS H7, USDA 5b, Swedish Zone 4) with moderate tolerance to powdery mildew, black spot and rust, needing periodic care and watering during extended heat or drought.
Horticultural recommendations Best in sunny beds, borders or large containers; space 40–80 cm depending on use, water during dry spells, and prune lightly in late winter to maintain a bushy framework and encourage repeat flowering.

JELENA™ offers compact, bushy growth, richly fragrant peach-yellow blooms and stable, own-root longevity, making it an appealing choice if you want a reliable, easy-care rose for everyday garden enjoyment.

Detailed product attributes

Product Identification Data

Product Name: JELENA™ – peach-coloured bedding shrub rose - Tanjga
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:27.05.2025
Cultivar Quality Rating: premium silver
Item Number: [144] 52-862 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Original Trade Name: Jelena™ Frayla®
Current Trade Name: Jelena™ Frayla® BOZjelefra
Rose Group: Floribunda, Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: bush rose; fragrant exhibition rose
Collection: Frayla®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Registration Year: 2019 (EU - CPVR application)
Breeder: Biljana Božanić Tanjga
Breeding Year: -, 2018
Parentage: unknown

Growth and Structural Characteristics

Height: 1.6-2.3ft (50-70 cm)
Spread: 1.8-2.8ft (55-85 cm)
Growth Habit: bushy
Foliage: This variety has dense foliage; the leaves are glossy and dark green (RHS 139A).
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered
Colour Code: ARS code: LY RHS code: 8C (outer), 22A (inner)
Repeat Flowering: Remonts well; the second flowering is abundant.

Colour Data and Phenology

Colour: peach-coloured
Flower Colour Description: Warm, light yellow base colour with a delicate peachy inner shading.
Closed Bud: Medium yellow with a slight peach undertone.
Newly Opened Flower: Bright apricot-orange centre and pale lemon-yellow outer petals.
Full Bloom: Creamy yellow edge and a deeper peachy-yellow centre.
Before Fading: Uniform pale butter‑yellow fading.
Colour Fading Description: As the bloom opens the petal edges lighten; further fading may occur in strong sunlight.

Fragrance and Aroma

Fragrance Strength: very strong, fragrance detectable from a distance rose
Fragrance Character: fruity, peachy
Pollinator Attraction: Double (26–39 petals) blooms, where the bloom form and reduced accessibility of the stamens limit pollinator access to nectar and pollen, make this variety only marginally attractive to pollinators.
Pollinator-Friendly Rating: Its double (26–39-petalled) flowers limit its pollinator-friendliness; it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoidal
Hip Colour: orange-red (RHS 34A)
Hip Comment: Hip formation is expected to be sparse due to the double-flowered blooms; it may produce 7–11 mm diameter, ellipsoid, orange-red (RHS 34A) hips.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Moderate heat–drought tolerance; requires watering during prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: 50 cm for mass planting, 40 cm for hedging, 80 cm as a solitary specimen
Planting Density: square planting 4,2 plants/m², hexagonal arrangement 4,8 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: border, container, patio, cut flower, urban green space

Comments

Strengths: Future-proof garden concept – Transparent processes
Companion Plants: Crocosmia sp - garden montbretia Thymus serpyllum - creeping thyme Gypsophila 'Festival Pink Lady' - baby's-breath
Comment: -
JELENA™ – peach-coloured bedding shrub rose - Tanjga
Warm, light yellow base colour with a delicate peachy inner shading. - flowerbed shrub rose - very strong, fragrance detectable from a distance rose - fruity, peachy
The rose webshop. - peach-coloured - flowerbed shrub rose - Jelena™ - (1.6-2.3ft (50-70 cm))
Inflorescence: clustered Height: 1.6-2.3ft (50-70 cm) Flower shape: cup-shaped Winter hardiness: 6b peach-coloured - PhenoGeno Roses (Serbia) flowerbed shrub rose - Flower size: !- Flower size: !- - Height: 1.6-2.3ft (50-70 cm) Height: 1.6-2.3ft (50-70 cm) - Flower fullness: double-flowered Jelena™ - Roses in the garden | pharmaROSA® Original - premium silver Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Let us ask ourselves the question: What would I like to use the rose for?
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
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Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.