Bedding rose

53-021-1
53-021-2

Dioressence®

Grands Parfums

DELdiore – Georges Delbard; André Delbard -Chabert

The flower's base colour is a rich, cool-toned deep purple with a delicate crimson undertone. - floribunda bedding rose - very strong, intense, long-lasting scented rose - classic, rose character

– Rich, cool-toned purple blooms with depth
– Robust, remontant flowering throughout summer
– Very strong, classic rose fragrance
– Compact, bushy habit for beds and borders
– Good winter hardiness to RHS rating H7
Special feature: Multiaward‑winning rose, including Monza Fragrance Award.
Nature-friendly garden design – Harmonious environment
Dioressence®
pharmaROSA® ORIGINAL 2-litre own-root potted rose
22,90 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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Dioressence® – purple bedding floribunda rose – Delbard & Delbard-Chabert

The evocative fragrance of Dioressence® makes it an ideal choice if you would like a classically scented rose that feels at home in a British front garden, coping reliably even where beds need thoughtful drainage on heavier clay. This floribunda forms a neat, upright bush with moderately dense, glossy foliage, giving you a structured planting that stays visually tidy in small borders. Its double, cup-shaped blooms are generously clustered, creating a rich effect from just a few plants, while the repeat-flowering habit ensures abundant colour well beyond the first flush. Own-root planting supports long-term longevity and regeneration after pruning, helping the shrub keep its shape without specialist techniques. Over time, the plant settles into its position and builds a stable, well-anchored structure, suitable for average family gardens that need to look good with limited input. Within a few seasons you can enjoy the natural rhythm of development – roots in the first year, stronger shoots in the second, and full ornamental impact from around the third.



Usage options

Target areaReasoning
Front garden feature bed Dioressence® produces medium-height, bushy plants that sit comfortably beneath windows and along paths without overwhelming the space. Its floribunda habit gives generous coverage from a compact footprint for an elegant yet manageable welcome near the front door, particularly suited to the appearance-focused beginner.
Perfumed seating-area border The very strong, classic rose scent is ideal beside benches, patios and terraces where you can appreciate the perfume at close quarters. Regular repeat flowering means there is usually some bloom during the main season, rewarding even simple care routines for the busy urban homeowner.
Small mixed cottage-style border The rich purple blooms combine beautifully with soft perennials and cottage-garden favourites, giving a romantic accent without demanding complicated pruning or training. Its upright, bushy growth slips easily into mixed plantings, making it a reassuring option for style-conscious novices.
Compact rose bed in average family garden At around 75–95 cm high and 60–80 cm across, this variety forms a balanced, medium-sized shrub that creates a coherent bed using simple planting distances. The own-root habit supports long-lived, stable bushes that respond well to light annual pruning, which suits time-pressed garden owners.
Low, informal flowering hedge Planted at closer spacing, Dioressence® creates a low, gently upright line of foliage and flowers that can edge drives or paths. Medium maintenance needs and average disease resistance mean that standard seasonal care is usually sufficient, suiting those wanting structure without complex maintenance.
Cutting for indoor arrangements Large, double, strongly scented blooms on cluster stems make attractive cut flowers, allowing you to bring the perfume indoors. Because the plant is floribunda and remontant, it can spare stems across the season while still keeping colour in the garden, appealing to fragrance-loving gardeners.
Own-root long-term planting scheme As an own-root shrub, Dioressence® gradually builds a balanced framework that can regenerate from the base after harder pruning or winter damage. This supports a longer planting life compared with many grafted plants, giving confidence that the bed will mature steadily for the patient planner.
Raised or improved beds on heavier soils In UK gardens with heavier soils, this rose responds well to being set into raised or well-drained beds, helping its roots establish securely while still delivering the floribunda flower display; this works especially well for cautious but design-aware householders.

Styling ideas

  • Classic-front-border – Line a short front path with Dioressence® under windows, interplanting with lavender for contrast and extra scent – ideal for homeowners wanting a traditional, welcoming approach.
  • Cottage-blend – Combine with soft pink foxgloves and white campanulas so the purple blooms knit into a relaxed cottage mix – well suited to beginners drawn to informal, romantic planting.
  • Evening-seating-scent – Plant near a bench with silvery foliage such as Artemisia and low grasses so the fragrance and purple tones stand out at dusk – perfect for small-garden users who value atmosphere.
  • Structured-hedge-line – Use closer spacing along a driveway or path, trimming lightly each spring to keep an even, low, flowering hedge – helpful for families wanting simple, repeatable structure.
  • Statement-container – Grow one plant in a 40–50 litre pot with good drainage, pairing with trailing thyme or ivy to soften the rim – a strong option for balcony or courtyard gardeners with limited ground space.

Technical cultivar profile
ParameterData
Name and registration Floribunda bedding rose from the Grands Parfums collection; registered as DELdiore, marketed as Dioressence® Grands Parfums DELdiore; ARS exhibition name Dioressence.
Origin and breeding Bred by Georges and André Delbard-Chabert (France) from (‘Holstein’ × ‘Bayadère’) × ‘Prélude’; introduced and registered in 1984 by Delbard as a perfumed garden and exhibition rose.
Awards and recognition Highly regarded scented variety with seven national and international distinctions, including the 1984 Monza International Rose Competition Gold Medal for Fragrance.
Growth and structural characteristics Medium-height, bushy upright shrub to about 75–95 cm high and 60–80 cm wide, with moderately dense, glossy dark green foliage and moderate prickliness on the stems.
Flower morphology Double, cup-shaped flowers with approximately 26–39 petals, large-flowered clusters on floribunda inflorescences, producing generous, remontant flushes that repeat strongly after the main flowering.
Colour data and phenology Cool, deep purple with crimson undertones; buds dark crimson purple, opening to silvery lavender-lilac centres; good colour retention, deepening in cool weather and lightening slightly in strong sunshine.
Fragrance and aroma Very strong, intense, long-lasting classic rose fragrance reminiscent of fine perfume; selected in the Grands Parfums line specifically for scent performance in both garden and cut-flower use.
Hip characteristics Limited hip set due to double flowers; occasional small ellipsoid hips, about 10–14 mm in diameter, maturing to an attractive orange-red that adds modest late-season ornamental interest.
Resistance and winter hardiness Hardy to around −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); medium overall disease resistance with good black spot tolerance and moderate susceptibility to powdery mildew and rust.
Horticultural recommendations Best in full sun with reasonable drainage; medium maintenance, benefits from occasional plant protection, deadheading and feeding; ideal spacings range from 40 to 75 cm depending on hedge, mass, or specimen use.

Dioressence® offers intense perfume, reliable repeat flowering and a durable own-root shrub structure that settles in for the long term, making it a thoughtful choice for gardeners planning a scented, enduring border.

Detailed product attributes

Product Identification Data

Product Name: DIORESSENCE® – purple bedding floribunda rose - Delbard & Delbard-Chabert
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:27.07.2025
Cultivar Quality Rating: premium silver
Item Number: [1183] 53-021 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The name pays tribute to Christian Dior's 1979 perfume 'Dioressence'.
Original Trade Name: Dioressence®
Current Trade Name: Dioressence® Grands Parfums DELdiore
Rose Group: Floribunda, Grandiflora
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: cut flower; exhibition tea hybrid; shrub rose
Collection: Grands Parfums

Origin and Breeding

Initial Distributor: Delbard (France)
Breeder: Georges Delbard; André Delbard -Chabert
Breeding Company / Institution: Delbard -Chabert (France)
Breeding Year: France, 1984
Parentage: (‘Holstein’ × ‘Bayadère’) × ‘Prélude’

Awards and Honours

Competition and Show Awards: Monza International Rose Competition – Fragrance Award (Gold Medal for Fragrance) (1984); Total: 7 national and international awards

Growth and Structural Characteristics

Height: 2.5-3.1ft (75-95 cm)
Spread: 2-2.6ft (60-80 cm)
Growth Habit: bushy, upright
Foliage: The variety has moderately dense foliage; its leaves are glossy and dark green.
Prickliness: moderately thorny
Self-Cleaning Description: The majority of faded flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: Self-cleaning weak

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: M RHS code: 75A (outer), 75C (inner)
Repeat Flowering: It is remontant; its second flowering is also abundant.

Colour Data and Phenology

Colour: purple
Flower Colour Description: The flower's base colour is a rich, cool-toned deep purple with a delicate crimson undertone.
Closed Bud: The bud’s outer surface is dark crimson purple; inside it is slightly lighter with a cool lilac hue.
Newly Opened Flower: At opening, the petal edges are vivid crimson‑lilac, with a pale lavender tone dominating the centre.
Full Bloom: When fully open, the inner petal surface shimmers silvery lavender‑lilac, while the outer surface remains deep purplish‑lilac.
Before Fading: Before the bloom fades, the purple colour pales to a greyish‑silvery tone, while the crimson hue becomes slightly brown.
Colour Fading Description: In strong sunlight the colour lightens, while in cool conditions it becomes more intense.

Fragrance and Aroma

Fragrance Strength: very strong, intense, long-lasting scented rose
Fragrance Character: classic, rose character
Pollinator Attraction: Its very double flower form restricts access to the stamens and therefore makes it poorly attractive to pollinators.
Pollinator-Friendly Rating: Its double flowers partially conceal the stamens, so it is not very attractive to pollinators and is primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoid-shaped
Hip Colour: orange-red
Hip Comment: Rose-hip formation is expected to be limited due to the double flowers; occasionally produced hips are ellipsoid, 10–14 mm in diameter and orange-red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat, but requires watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – resistant
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 50 cm, for hedging 40 cm, as a specimen 75 cm
Planting Density: in square planting 4,2 plants/m², in hexagonal arrangement 4,8 plants/m²
Partial Shade Tolerance: Best suited to a sunny position
Maintenance Requirement: Maintenance requirement medium; average disease resistance, requires occasional plant protection.
Primary Uses: flower bed, cut flower, specimen

Comments

Strengths: Nature-friendly garden design – Harmonious environment
Companion Plants: Penstemon digitalis 'Husker Red' - purple‑leaved beardtongue Echinops - blue globe thistle Euonymus japonicus 'Microphyllus' - Japanese spindle
Comment: -
DIORESSENCE® – purple bedding floribunda rose - Delbard & Delbard-Chabert
The flower's base colour is a rich, cool-toned deep purple with a delicate crimson undertone. - floribunda bedding rose - very strong, intense, long-lasting scented rose - classic, rose character
Online rose order - purple - floribunda bedding rose - Dioressence® - (2.5-3.1ft (75-95 cm))
Inflorescence: cluster-flowered Height: 2.5-3.1ft (75-95 cm) Flower shape: cup-shaped Winter hardiness: 5b purple - Delbard (France) floribunda bedding rose - Flower size: !- Flower size: !- - Height: 2.5-3.1ft (75-95 cm) Height: 2.5-3.1ft (75-95 cm) - Flower fullness: double-flowered Dioressence® - Roses in the garden | pharmaROSA® Original - premium silver Georges Delbard; André Delbard -Chabert

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we dispatch the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? – Location? – Screening? – Fragrance? – Height? – Breeder? – Rose hip?

Rose purchasing information
Methods of payment – Delivery charges – Delivery – Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
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Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.