Hybrid tea rose

53-132-1
53-132-2

Broadway

NIRPALWAYS

NIRpway – NIRP International

Deep, vivid pink with a golden-ochre wash on the outer side of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - delicately sweet character

– Elegant Hybrid Tea for beds and cutting
– Compact upright habit for smaller gardens
– Large, very double, cupped pink blooms
– Distinct golden-ochre flush on outer petals
– Produces decorative orange-red hips in autumn
Special feature: Colour changes beautifully from vivid pink to softer, creamy tones as the flower matures.
Featuring real photos – Refined garden style
Broadway
pharmaROSA® ORIGINAL 2-litre own-root potted rose
21,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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BROADWAY – pink hybrid tea rose – NIRpway

This hybrid tea brings a touch of Broadway glamour to everyday gardens, combining elegant buds and refined, cupped blooms in a compact, upright shrub that fits beautifully into smaller UK front gardens. Its long, straight stems and generous, very double flowers are excellent for cutting, giving you showpiece vases indoors as well as structure outdoors. Colour is the star: a deep, vivid pink with a golden‑ochre wash on the outer petals that softens gracefully as the flower opens, offering a sophisticated, ever‑changing display rather than a flat, single tone. In typical British conditions it appreciates steady care and regular protection, rewarding attentive gardeners with reliable, remontant flushes from summer onwards. As an own‑root rose in the pharmaROSA® ORIGINAL 2‑litre format it settles in steadily, forming its long‑lived shape where you plant it and coping well once established with breezy sites and strong winds near coastal or more exposed plots. With dense, dark green foliage and moderately thorny stems, it gives a classic hybrid tea look that partners beautifully with grasses, cottage‑style perennials and fine‑textured foliage plants. Given basic feeding, watering and timely deadheading, you can expect a natural progression from strong roots in the first year, to expanding shoots in the second, and a full, glamorous ornamental presence by the third, all from a manageable shrub that suits real‑world family gardens.



Usage options

Target area Reasoning
Feature rose in a small front garden bed Its upright, compact habit and dense, dark green foliage create a neat, vertical accent that does not overwhelm smaller spaces, ideal beside a path or entrance where its showy flowers can be appreciated close up by style‑conscious homeowners and beginners.
Formal hybrid tea border Regular spacing at 55 cm allows a disciplined line of identical, cupped blooms for a traditional hybrid tea border, with repeat flowering providing a succession of buds and open flowers that satisfy gardeners aiming for classic rose‑garden structure and symmetry.
Specimen planting in mixed cottage-style beds Planted at around 85 cm from neighbours, the glamorous pink and golden‑ochre blooms rise cleanly above looser perennials, adding a refined focal point without losing that relaxed, cottage character sought by decorative, cottage‑inspired garden owners.
Cutting patch or dedicated cut-flower row Long, straight stems and large, very double flowers make this variety particularly rewarding for cutting, providing elegant, long‑stemmed blooms that hold their shape well in the vase for home florists and keen domestic arrangers.
Decorative containers and large patio pots Its compact stature suits a substantial 40–50 litre container where roots have room to develop, giving a portable accent of showy flowers for patios, balconies or paved front gardens used by space‑limited urban gardeners.
Accent planting near paths or seating areas The delicately sweet but very light fragrance and refined flower form are best appreciated close by, so positioning near a favourite seat or walkway rewards those who enjoy observing subtle details and colour gradations, appealing to observant plant enthusiasts.
Sunny, sheltered beds in family gardens Best performance comes in a bright, open position with regular care and protection from the worst fungal pressures, particularly where good air movement helps reduce rust issues often encountered in humid, changeable British seasons by attentive yet time‑pressed garden owners.
Own-root long-term planting schemes As an own‑root rose, it builds its framework gradually in situ, recovering more reliably from pruning and winter damage, and rewarding ongoing care with a stable, long‑lived shrub that suits planners of durable, enduring garden layouts.

Styling ideas

  • Townhouse glamour – Combine BROADWAY with clipped box balls and pale gravel in a front garden bed for a restrained, urban look – ideal for design‑aware city homeowners.
  • Cottage blend – Thread this rose through soft perennials like nepeta and hardy geraniums to contrast its formal blooms with looser shapes – perfect for lovers of informal cottage borders.
  • Grass contrast – Pair with fountain grass and airy Stipa to set the vivid blooms against fine, moving foliage – suited to gardeners who enjoy texture as much as colour.
  • Patio focus – Grow a single plant in a 50‑litre terracotta pot with trailing thyme at the rim for a movable, sculptural focal point – good for small‑space patio and balcony gardeners.
  • Cutting corner – Plant a short, sunny row alongside the veg patch, underplanted with low herbs, to provide reliable stems for the vase – attractive for home florists who cut regularly.

Technical cultivar profile
Attribute Data
Name and registration Hybrid tea rose registered as NIRpway, marketed as BROADWAY (NIRPALWAYS). Belongs to the NIRPALWAYS collection; premium bronze quality, suited to garden and cutting use.
Origin and breeding Bred by NIRP International S.A. in Menton, France, with unknown parentage; introduced and registered in 2007 and distributed initially by NIRP International across European markets.
Growth and structural characteristics Upright, compact shrub reaching around 70–95 cm in height and 50–70 cm spread, with dense, slightly glossy dark green foliage and moderately thorny stems providing good structural presence.
Flower morphology Classic hybrid tea blooms, large solitary flowers with 40+ petals, very double and cupped; strong remontant habit with an especially abundant second flush under suitable care and feeding.
Colour data and phenology Deep vivid pink petals with golden‑ochre outer wash, RHS 12C outer and 53C inner; as blooms open they pass through mid‑deep pink to paler tones while the ochre shading softens to creamy.
Fragrance and aroma Delicately sweet fragrance of very weak intensity, often barely perceptible in the garden; primarily selected and grown for visual effect and cut‑flower quality rather than strong scent.
Hip characteristics Forms small quantities of spherical, orange‑red hips, typically 12–18 mm in diameter; decorative late in the season but generally minor compared with the primary floral display.
Resistance and winter hardiness Rated to approximately −21 to −18 °C (USDA 6b, RHS H7, Swedish zone 3); moderate tolerance of heat and drought with watering, but susceptible to powdery mildew, black spot and rust.
Horticultural recommendations Best in sunny, open positions with regular feeding and watering; requires attentive disease management. Suitable for beds, specimens, hedging, containers and cutting, spaced 45–85 cm apart.

BROADWAY (NIRpway) offers glamorous cut-quality blooms, compact habit and own-root longevity, making it a rewarding choice for gardeners prepared to give a little extra care and attention.

Detailed product attributes

Product Identification Data

Product Name: BROADWAY – pink hybrid tea rose - NIRP
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:22.09.2025
Cultivar Quality Rating: premium bronze
Item Number: [1242] 53-132 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to New York’s Broadway theatre district, evoking the glamour of show business.
Cultivar Synonym: Always®
Original Trade Name: Broadway®
Current Trade Name: Broadway NIRPALWAYS NIRpway
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: NIRPALWAYS

Origin and Breeding

Initial Distributor: NIRP International S.A. (France)
Breeder: NIRP International
Breeding Company / Institution: NIRP International S.A. (Menton, France)
Breeding Year: France, 2007
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3.1ft (70-95 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: upright, compact
Foliage: The variety has dense foliage. The leaves have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cupped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: pb RHS code: 12C (outer), 53C (inner)
Repeat Flowering: Remontant; the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Deep, vivid pink with a golden-ochre wash on the outer side of the petals.
Closed Bud: Dark pink with a pale gold edging towards the tip.
Newly Opened Flower: Vibrant pink inner surface, with a delicate golden-ochre sheen on the outer edge.
Full Bloom: Even, medium-deep pink, with a golden-yellow hue appearing on the undersides of the outer petals.
Before Fading: The pink fades, the ochre-yellow shading softens to a creamy colour.
Colour Fading Description: As the bloom opens, the vivid pink fades to a mid‑deep then paler tone; the outer golden‑ochre flush recedes to a creamy colour.

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible scented rose
Fragrance Character: delicately sweet character
Pollinator Attraction: Semi-double (13–25 petals) flowers with partially obscured stamens offer moderate attractiveness to pollinators.
Pollinator-Friendly Rating: Strongly double-flowered, moderately attractive to pollinators, primarily valued for its ornamental qualities

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Spherical, orange-red rose hips formed in small quantities, 12–18 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires regular watering during prolonged drought.
Disease Resistance: susceptible
  • powdery mildew – moderate
  • black spot – moderate
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 55 cm, for hedging 45 cm, as a specimen plant 85 cm
Planting Density: in square planting 3,3 plants/m², in hexagonal arrangement 3,8 plants/m²
Partial Shade Tolerance: Best in a sunny spot
Maintenance Requirement: Maintenance requirement high; susceptible to disease, requiring regular plant protection treatments and increased attention.
Primary Uses: flower bed, specimen, cut flower, container

Comments

Strengths: Featuring real photos – Refined garden style
Companion Plants: Euphorbia cyparissias 'Fens Ruby' - cypress spurge Pennisetum alopecuroides - fountain grass Artemisia schmidtiana 'Nana' - Japanese artemisia
Comment: -
BROADWAY – pink hybrid tea rose - NIRP
Deep, vivid pink with a golden-ochre wash on the outer side of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - delicately sweet character
The rose webshop. - pink - hybrid tea rose - Broadway - (2.3-3.1ft (70-95 cm))
Inflorescence: solitary Height: 2.3-3.1ft (70-95 cm) Flower shape: cupped Winter hardiness: 6b pink - NIRP International S.A. (France) hybrid tea rose - Flower size: XL (3,5 in -) Flower size: XL (3,5 in -) - Height: 2.3-3.1ft (70-95 cm) Height: 2.3-3.1ft (70-95 cm) - Flower fullness: very double-flowered Broadway - Roses in the garden | pharmaROSA® Original - premium bronze NIRP International

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we dispatch the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? – Location? – Screening? – Fragrance? – Height? – Breeder? – Rose hip?

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.