A mauve shade with a crimson tinge and an inner surface subtly tinted with lavender. - floribunda bedding rose - strong, long-lasting scented rose - fragrance description not available
– Striking mauve‑lilac clusters all season
– Strong, long‑lasting fragrance for gardens
– Upright, dense shrub for beds and hedges
– Good winter hardiness to –21 °C
– Semi‑double blooms attract pollinators
– Special feature: Forms decorative orange‑red hips in late season.
Trusted online shop – Breathable garden concept
pharmaROSA® ORIGINAL 2-litre own-root potted rose
20,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5(6677)
BLAUWESTAD™ – mauve-lilac flowerbed floribunda rose - Interplant
With its softly glowing mauve-lilac clusters and generous scent, BLAUWESTAD™ is an easy-going floribunda that settles naturally into family gardens and cottage-style borders. This upright, medium-sized shrub builds a dense, leafy framework that is simple to manage and offers reliable colour through the season, even in typical British summers with wind-touched showers and variable light. Semi-double blooms open wide to show golden stamens, drawing in bees while still looking neat on the plant, and most spent trusses drop cleanly with only light deadheading needed. As an own-root plant it develops a well-anchored, long-lived bush that regrows strongly from the base, rewarding you with increasing flower power year after year. Think in terms of natural progression – first the below-ground roots in year one, then confident shoots in year two, and by year three the full ornamental value of an established, rounded shrub that holds its mauve-purple colour beautifully at the heart of a low-maintenance, welcoming front garden.
Blauwestad™ in full bloom with clustered mauve-lilac flowers.
Blauwestad™ with semi-double, cup-shaped mauve-lilac blooms.
Usage options
Target area
Reasoning
Front garden feature bed by the path
Plant BLAUWESTAD™ in small groups along a front path for an immediate cottage feel: the tidy, upright habit stays within bounds, while repeated clusters of mauve-lilac flowers give colour without complex pruning. Moderate self-cleaning means only occasional deadheading, making it easy to keep presentable on busy streets, ideal for the time-poor beginner.
Informal flowering hedge around a family garden
At 85–115 cm tall with dense, dark green foliage, this rose knits into a low hedge that screens play areas and lawns without feeling heavy. Regular flowering and moderate disease tolerance produce a stable line of colour; own-root growth means any winter-damaged stems are easily renewed from the base, suiting those planning a long-lived boundary planting.
Mixed cottage border with perennials
Combine BLAUWESTAD™ with Alchemilla, Persicaria and airy grasses for a soft, romantic border. Its mauve-purple shades blend comfortably with creams and silvers, while the upright shape slots between perennials without sprawling. Semi-double flowers invite bees, supporting wildlife-friendly designs for style-conscious but relaxed homeowners.
Small-group planting in a narrow side bed
Where space is tight along house walls or fences, planting in groups of three at the recommended spacing creates a continuous, upright flowering strip without overwhelming the area. Moderate maintenance and structured growth keep the bed orderly, making it a reassuring choice for compact, urban side gardens and modest plots.
Statement container near the front door
In a 40–50 litre or larger container, this medium-height rose forms a well-proportioned, fragrant welcome beside steps or on a terrace. Remontant flowering ensures repeated colour, and the own-root system gradually fills the pot with a resilient framework, rewarding regular watering and light feeding for convenience-seeking balcony and patio owners.
Season-long colour accent in family seating areas
Planted close to seating, the strong, long-lasting fragrance enriches summer evenings while the mauve-lilac clusters provide a soft focus. Flowers are produced in waves, with a plentiful second flush after light trimming, offering dependable interest with simple care for families who want ambience rather than intensive gardening.
Resilient rose for typical British weather beds
This variety copes well with blustery, mixed-weather positions, maintaining its floral display where wind and showers are common by the house, giving you a rose that carries on through unsettled conditions typical of coastal and exposed gardens, suiting practical buyers in weather-tested locations.
Low-input long-term rose area or mass planting
For larger beds at 4–5 plants per m², BLAUWESTAD™ quickly forms a continuous flowering surface. Own-root plants develop into a durable stand with predictable height and spread, so once established they only need straightforward annual trimming and basic feeding, fitting planners of simple, long-horizon garden projects.
Styling ideas
Cottage-Ridge – Line the front of a border with BLAUWESTAD™ and back it with foxgloves and delphiniums for layered mauves and blues that echo classic village gardens – perfect for lovers of traditional cottage style.
Lavender-Edge – Pair this mauve floribunda with English lavender and silvery Artemisia for a scented, low-maintenance strip along paths – ideal for busy homeowners wanting order and fragrance with little fuss.
Evening-Nook – Place a group near a bench with soft white perennials and grasses so the strong perfume and pale lavender tints stand out at dusk – suited to small patios where relaxation is the priority.
Family-Hedge – Create a low flowering hedge mixed with lady’s mantle and hardy geraniums for a forgiving, child-friendly boundary with gentle colour – good for families seeking structure without formal austerity.
Urban-Pot – Grow BLAUWESTAD™ in a large terracotta container with trailing herbs for a compact, upright feature at the front door – ideal for city gardeners short on soil but keen on seasonal colour.
Technical cultivar profile
Parameter
Data
Name and registration
BLAUWESTAD™ is a floribunda bedding rose from the Bedding rose collection, marketed as a shrub rose for beds and borders; authenticity is verified and the cultivar is supplied under its current trade name.
Origin and breeding
Bred by Interplant Roses BV in the Netherlands from ‘Amber Flush’ × ‘Rhapsody in Blue’; introduced in 2007 through Interplant Roses B.V., with breeding work completed in the same year.
Growth and structural characteristics
Medium-height shrub, around 85–115 cm tall with a 60–80 cm spread, forming an upright, bushy habit; moderately thorny stems carry dense, slightly glossy dark green foliage for a full, balanced outline.
Flower morphology
Semi-double, cup-shaped blooms with 13–25 petals, carried in clustered inflorescences on branching stems; medium-sized flowers measure roughly 4–7 cm and repeat freely with a particularly abundant second flush.
Colour data and phenology
Flowers open vivid mauve-lilac with lavender inner petals, dark purplish-crimson buds and a mauve shade with crimson tinge; colour lightens with sun, taking on pale lavender and greyish tones in different conditions.
Fragrance and aroma
The cultivar is noted for a strong, long-lasting fragrance; semi-double flowers with exposed stamens also attract pollinators, adding sensory and ecological value to beds, borders and seating areas in the garden.
Hip characteristics
Produces moderately abundant, ovoid hips 10–14 mm across, coloured orange-red; hips follow flowering if spent blooms are left in place, offering late-season interest as well as food for birds in autumn.
Resistance and winter hardiness
Rated to approximately –21 to –18 °C (RHS H7, Swedish zone 3, USDA 6b); disease resistance is moderate to the main foliar issues, so regular observation and timely treatment are advisable in high-pressure seasons.
Horticultural recommendations
Best in full sun with free-draining soil; spacing varies from 40–80 cm according to use. Suits beds, groups, hedges and large containers, with moderate maintenance and occasional pest and disease checks as needed.
BLAUWESTAD™ offers scented mauve-lilac clusters, an upright, tidy habit and dependable repeat flowering on a durable own-root framework, making it a sound choice if you want a rose that will quietly earn its place over the years.
Detailed product attributes
Product Identification Data
Product Name:
BLAUWESTAD™ – mauve-lilac flowerbed floribunda rose - Interplant
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Meaning of Cultivar Name:
The word "Blauwestad" refers to the Dutch residential development in the province of Groningen called the "Blue City", which was built in the 2000s.
Self-Cleaning Description:
Some of the spent flowers fall off naturally, but because it flowers in clusters it may occasionally require supplementary deadheading.
Flower Colour Description:
A mauve shade with a crimson tinge and an inner surface subtly tinted with lavender.
Closed Bud:
Dark purplish-crimson with a slightly bluish tone at the tip.
Newly Opened Flower:
Vivid mauve‑lilac on the outer petals, with a paler lavender shade inside.
Full Bloom:
Mid-mauve petals, with a soft pink-lilac sheen on the inner side.
Before Fading:
The petals fade to a pale lavender with a greyish-mauve edge.
Colour Fading Description:
Colour may vary depending on the weather; in strong sunlight it may lighten or take on a brownish tinge, while in cool conditions it becomes more purplish.
Pollinator Attraction:
Semi-double, open flowers with exposed stamens attract pollinators because the semi-double form and the easily accessible stamens increase their appeal.
Heat and Drought Tolerance Description:
There is little concrete data available on its heat–drought tolerance; regular watering is recommended during periods of summer heat.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
