Bedding rose

16-152-1
16-152-2

Ausram

English Rose

- – David Charles Henshaw Austin

Pure, radiant white with a subtle ivory tint. - landscape shrub rose - mild, subtly scented rose - soft, muscat-like character

– Pure snow‑white blooms with subtle ivory tones.
– Very double clusters create a romantic effect.
– Reliable repeat flowering through the season.
– Medium disease resistance, hardy to RHS H7.
– Versatile shrub for beds, hedges and specimens.
Special feature: Awarded Glasgow Certificate of Merit for its exceptional garden performance.
Responsible gardening – Value-based choice
Ausram
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
3.5 (5566)
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Ausram – English shrub rose for classic white cottage charm

Classic white clusters of small, fully double blooms give Ausram a romantic, old-fashioned look that fits effortlessly into British front gardens and cottage-style borders. Its bushy, slightly spreading habit creates reliable structure for low-maintenance mixed plantings, while the medium growth rate and moderate size make it easy to manage in smaller urban plots. You can expect a generous first flush followed by a strong repeat, ensuring continuity of flowering from early summer onwards. As an own-root rose, it settles deeply and lives long, lending stability and dependable performance in everyday family gardens. Over time, roots establish in year one, shoots build in year two, and by year three the plant reaches its full ornamental impact. Tested hardiness down to –21 °C offers reassuring resilience in colder parts of the UK, while its bushy habit and medium density foliage help it cope steadily with typical British rain and wind exposure.



Usage options

Target area Reasoning
Front garden focal shrub Ausram’s rounded, slightly spreading habit and 100–140 cm height let it anchor a small front garden without overwhelming the space, while clusters of snow-white blooms give a clean, welcoming look by the path or doorway – ideal for the style-conscious beginner
Cottage-style mixed border The small, very double ivory-white flowers echo traditional cottage roses, yet the bushy floribunda character gives more reliable clusters through the season, blending easily with perennials and herbs in a relaxed, informal border – a good match for lovers of classic aesthetics
Low-maintenance bed rose groups Planted in small groups with the recommended spacing, Ausram knits into a tidy, medium-height bed that needs only straightforward seasonal pruning, while the remontant flowering keeps the display fresh without complicated care – suited to those wanting simple garden routines
Light, informal hedging In a row at around 100 cm spacing, the bushy, slightly spreading framework forms a softly defined hedge with repeated white clusters, ideal for edging driveways or separating front and back gardens with minimal shaping needed – attractive for practical-minded homeowners
Specimen shrub in a small lawn As a single specimen at about 180 cm spacing from other shrubs, Ausram’s rounded form and uniform white flowering create a calm focal point that stays in proportion to modest lawns and courtyards, integrating well into compact family plots – reassuring for space-limited gardeners
Urban and coastal family gardens The medium disease resistance, hardy framework and moderate height make it a steady presence in exposed or city-edge plots, where its balanced growth copes well with typical British rain and breezy conditions along streets – convenient for busy urban owners
Large container planting (40–50 L minimum) In a generously sized pot, Ausram develops a solid own-root structure and bushy top growth, giving a long-lived, movable feature for patios or front-door corners, provided watering and feeding are kept regular – appealing to balcony and terrace enthusiasts
Cut flowers for the home Although the individual blooms are small, the tight clusters of very double, snow-white flowers with a mild muscat-like scent make charming, informal bunches for small jugs and vases, extending the garden’s atmosphere indoors – rewarding for home-decoration lovers

Styling ideas

  • Cottage-White Swirl – Combine Ausram with soft pink geraniums and lavender for a frothy, romantic border that looks full with minimal shaping – ideal for relaxed cottage-garden admirers
  • Front-Door Welcome – Flank a pathway with two Ausram shrubs underplanted with hardy catmint to create a simple, tidy entrance feature – perfect for busy homeowners wanting instant neatness
  • Calm Green Frame – Set Ausram in front of dark evergreen structure such as low cherry laurel for striking white-on-green contrast – suited to those who like clear, composed lines
  • Soft Hedgerow Ribbon – Plant a loose row along a drive and weave in airy grasses for movement and a gentle, informal boundary – appealing to families who dislike rigid fencing
  • Patio Accent Pot – Grow a single Ausram in a 50 L container with trailing thyme at the base for scent and texture – a good option for small-space gardeners with paved courtyards

Technical cultivar profile
Parameter Data
Name and registration Floribunda shrub rose, registered as AUSram and marketed as Ausram English Rose; exhibition name Francine Austin; part of the English Rose collection for garden use.
Origin and breeding Bred by David C. H. Austin in the UK (1988) from ‘Alister Stella Gray’ × ‘Ballerina’; registered 1994 and introduced after 1994 by David Austin Roses Ltd., Albrighton.
Awards and recognition Recognised in exhibition circles with a Certificate of Merit at the Glasgow show in 1990, indicating good performance and presentation as an exhibition-type shrub rose.
Growth and structural characteristics Bushy, slightly spreading landscape shrub reaching about 100–140 cm in height and spread, with moderately dense, medium-green, slightly glossy foliage and moderate prickliness on the stems.
Flower morphology Very double, flat, small flowers (around 0.5–1.5 in), produced in clusters; remontant with a plentiful second flush; more than 40 petals give a densely filled, old-fashioned bloom form.
Colour data and phenology Pure white to ivory-white blooms (RHS 155C outer, 155D inner) opening soft ivory, fading to snow-white with creamy hints; colour holds very well with occasional delicate blush tones in cooler conditions.
Fragrance and aroma Mild but noticeable scent with a soft, muscat-like character; primarily ornamental, with dense petal formation limiting access for pollinators compared with single or semi-double garden roses.
Hip characteristics Occasional small spherical hips, about 6–10 mm, in orange-red tones; decorative in close view but not typically produced in heavy quantities on well-deadheaded garden plants.
Resistance and winter hardiness Medium resistance to black spot, powdery mildew and rust; hardy to approximately –21 to –18 °C (RHS H7, USDA 6b, Swedish zone 3) with standard UK rose care and siting.
Horticultural recommendations Best in a sunny position; average maintenance with occasional plant protection; suitable for beds, specimen use, informal hedging, urban green spaces and small-scale cutting for the home.

Ausram offers classic white cottage charm, reliable repeat flowering and manageable structure on a durable own-root framework that matures beautifully over time, making it a thoughtful choice for long-term front gardens and family borders.

Detailed product attributes

Product Identification Data

Product Name: AUSRAM – white landscape shrub rose - Austin
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:19.08.2025
Item Number: [336] 16-152 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The name honours Francine Austin, the breeder’s daughter-in-law and the wife of David J. C. Austin.
Cultivar Synonym: Francine Austin
Original Trade Name: Francine Austin
Current Trade Name: Ausram English Rose AUSram
Rose Group: Floribunda, Shrub
Commercial Type: landscape shrub rose
Commercial Group: Bed rose
Exhibition Category: exhibition bush rose (shrub)
Collection: English Rose

Origin and Breeding

Initial Distributor: David Austin Roses Ltd. (United Kingdom)
Introduction Year: after 1994
Breeder: David Charles Henshaw Austin
Breeding Company / Institution: David Austin Roses Ltd (Albrighton, UK)
Breeding Year: United Kingdom, 1988
Parentage: ‘Alister Stella Gray’ × ‘Ballerina’

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 3.3-4.6ft (100-140 cm)
Growth Habit: bushy, slightly spreading
Foliage: The variety's foliage is moderately dense; the leaves have a slightly glossy surface and a medium‑green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: flat
Flower Size: S (0,5-1,5 in)
Inflorescence Type: clustered
Colour Code: ARS code: w RHS code: 155C (outer), 155D (inner)
Repeat Flowering: Remontant, producing a plentiful second flowering.

Colour Data and Phenology

Colour: white
Flower Colour Description: Pure, radiant white with a subtle ivory tint.
Closed Bud: Pale greenish-white base with a delicate pink flush, almost white.
Newly Opened Flower: Soft ivory white with a subtle cream tint at the centre.
Full Bloom: Uniform snow-white with a delicate creamy-white tone around the centre.
Before Fading: Fading creamy white, rarely with a very pale pink tinge.
Colour Fading Description: As it opens, the soft ivory-white fades to pure snow-white, finishing with a subtle creamy-white tint.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: soft, muscat-like character
Pollinator Attraction: Double (fully double, 40+ petal) blooms have limited attractiveness to pollinators because the dense petal form hides the stamens and nectar, reducing accessibility.
Pollinator-Friendly Rating: Very double (40+ petals); primarily ornamental; pollinator-friendliness limited

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Occasionally produced, 6–10 mm in diameter, spherical orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 110 cm, for hedging 100 cm, as a specimen 180 cm
Planting Density: square planting 0,8 plants/m², hexagonal arrangement 1,0 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flower bed, cut flower, specimen plant, urban green space

Comments

Strengths: Responsible gardening – Value-based choice
Companion Plants: Prunus laurocerasus 'Klári' - Cherry laurel Rosmarinus officinalis - Rosemary Gaillardia x grandiflora - Blanket flower
Comment: -
AUSRAM – white landscape shrub rose - Austin
Pure, radiant white with a subtle ivory tint. - landscape shrub rose - mild, subtly scented rose - soft, muscat-like character
Online rose purchase - white - landscape shrub rose - Ausram - (3.3-4.6ft (100-140 cm))
Inflorescence: clustered Height: 3.3-4.6ft (100-140 cm) Flower shape: flat Winter hardiness: - white - David Austin Roses Ltd. (United Kingdom) landscape shrub rose - Flower size: !- Flower size: !- - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very double-flowered Ausram - Roses in the garden | pharmaROSA® Original - standard David Charles Henshaw Austin

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we dispatch the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? – Location? – Screening? – Fragrance? – Height? – Breeder? – Rose hip?

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
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Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.