Bedding rose

80-001-1
80-001-2

Allure™

Winterjewel®

BOZalluwin – Biljana Božanić Tanjga

Pastel, soft pink-toned petals with a delicate whitish sheen at the centre. - floribunda bedding rose - light, restrained-scented rose - fresh, fruity

– Charming light pink rosette blooms
– Very full, luxuriant double flowers
– Compact, bushy habit for tidy borders
– Excellent winter hardiness to USDA zone 3b
– Reliable repeat flowering with generous second flush
Special feature: Light, fresh fruity fragrance adds a subtle extra charm.
Responsible plant selection – Long lifespan
Allure™
pharmaROSA® ORIGINAL 2-litre own-root potted rose
20,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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ALLURE™ – light pink bedding floribunda rose – Tanjga

This compact Winterjewel® shrub rose brings soft, pastel romance to small British gardens with clusters of light pink rosette blooms that flower reliably from early summer onwards. Its bushy, evenly rounded habit makes it a natural choice for tidy front gardens, edging paths or framing a cottage-style entrance where you want colour without elaborate design work. As an own-root rose, it forms a stable framework over time and recovers more easily from winter or pruning, supporting a genuinely long-lived planting. In typical UK conditions it copes well even where wind and rain are frequent, provided soil drains reasonably. Plant once and enjoy its romance and gentle pastel charm as it fills out over the years, with Year 1 focused on roots, Year 2 on new shoots and Year 3 revealing its full ornamental value. The medium height and bushy shape support neat, formal layouts or looser mixes with perennials, while repeat-flowering clusters give colour continuity through the season. With dense foliage and a light, fresh-fruity fragrance, it slots easily into small beds, narrow borders and low hedging schemes where you want dependable structure as well as bloom.



Usage options

Target area Reasoning
Front garden focal bed near the entrance The compact, bushy habit forms a naturally rounded shrub, giving a clear, tidy presence beside a path or doorway without overwhelming a small plot. Its medium height keeps windows and sightlines open while still reading as a “proper rose bush”, helpful for beginners who want a structured look with minimal shaping – a reassuring choice for the design-conscious homeowner.
Small bedding groups of 3–5 plants Cluster-flowered heads with 40+ petals per bloom create full, rosette clusters that read as generous blocks of colour when planted in short rows or tight groups. This allows you to achieve a classic bed-rose effect in even a modest front garden, with regular repeat blooming that keeps the border looking intentional rather than patchy – ideal for the busy-gardener.
Soft pastel cottage-style border The light pink, pastel-toned flowers fade gently to a whitish cream, blending seamlessly with cottage favourites like hydrangeas and Russian sage for a relaxed, romantic effect. This gentle colour progression avoids harsh contrasts, making it easier to pair with existing plants and to refresh older beds where subtle harmony matters to the aesthetically minded beginner.
Low edging along paths or driveways Its modest 40–55 cm height and similar spread suit close-spacing along a path edge, forming a low, flowering ribbon that softens hard lines. Repeated plants at the recommended distances quickly read as a coherent border, helping you frame gravel or paving with a consistent pastel edge appreciated by the practical garden-owner.
Exposed but reasonably drained suburban plots Strong winter hardiness down to around -35 °C and a generally robust constitution make it a sound candidate for open, breezier positions, as often found in newer housing estates. With sensible soil preparation and drainage, it stands up well where cool winds and frequent rain are common, reassuring the climate-aware UK-gardener.
Long-term, low-movement planting plans Being grown on its own roots, this rose gradually develops a balanced, self-supporting framework that responds well to periodic rejuvenation pruning. If a stem is damaged or aged, fresh shoots arise from the base, supporting a longer planting life and stable appearance – a quiet advantage for the forward-looking planner.
Containers and large patio planters Its bushy, compact structure suits planting in substantial containers of at least 40–50 litres, where roots have enough volume to stabilise the shrub and support repeat flowering. In a pot by the front door or terrace, you get the benefit of cluster blooms and easy viewing height, while the restrained scale suits smaller patios, appealing to the space-conscious urbanite.
Family gardens wanting repeat seasonal interest Reliable remontant flowering brings a generous second flush, so after the first wave of pastel blooms you can expect further colour later in the season with straightforward deadheading and feeding. This gives a sense of ongoing reward from one planting decision, supporting the “plant it and it works” approach valued by the time-limited family-gardener.

Styling ideas

  • Pastel Bed Ribbon – plant in a short row along a front path, underplant with low catmint for a soft pastel edge – ideal for homeowners wanting instant kerb appeal.
  • Cottage Cluster – group 3 plants with ‘Annabelle’ hydrangeas and Russian sage for a relaxed, romantic cottage feel – suited to lovers of traditional mixed borders.
  • Entrance Accent – use a single shrub in a large 50-litre pot by the door, teamed with trailing ivy for year-round structure – perfect for small-plot or urban gardeners.
  • Low Rose Hedge – stagger plants at hedging distance to frame a lawn or drive, keeping height low for easy views – for families wanting tidy structure with floral charm.
  • Season-Long Corner – anchor a sunny border corner with this bush, adding long-flowering perennials for continuous bloom – great for beginners planning a reliable feature.

Technical cultivar profile
Parameter Data
Name and registration Registered as BOZalluwin, marketed as Allure™ Winterjewel® BOZalluwin, a floribunda bedding shrub rose for beds and borders; classification: Floribunda, medium shrub, exhibition category shrub rose.
Origin and breeding Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Serbia; introduced and registered in 2016, with parentage not published; developed for decorative garden use in cooler continental conditions.
Growth and structural characteristics Compact, bushy shrub reaching around 40–55 cm in both height and spread, with dense, mid-green, slightly glossy foliage and moderate prickliness; forms a rounded, bedding-suitable plant structure.
Flower morphology Very full, rosette-shaped blooms with over 40 petals, produced in clusters of medium-sized flowers (approx. 1.5–2.75 in); remontant, providing a good second flush given normal garden care and deadheading.
Colour data and phenology Pale candy-pink buds open to soft, pastel light pink (RHS 65C outer, 65D inner) with a whitish central sheen, lightening to whitish-pink with a slight creamy tint as blooms age; moderate colour retention in sun.
Fragrance and aroma Light, fresh-fruity fragrance that is noticeable at close range but restrained overall; primarily valued for ornamental flower form and colour rather than strength of scent or pollinator attraction.
Hip characteristics Occasionally sets small spherical hips around 6–10 mm in diameter, coloured red (RHS 43A); hips are incidental to display and do not significantly affect the flower-focused ornamental effect.
Resistance and winter hardiness Very hardy shrub (approx. USDA 3b, RHS H7, Swedish zone 6), tolerating severe winter cold; disease resistance weaker, with notable susceptibility to powdery mildew and rust and moderate black spot issues.
Horticultural recommendations Best in full sun with well-drained soil; regular disease monitoring and treatment advisable; plant 25–50 cm apart depending on use, at densities around 10–11 plants/m² for bedding or edging schemes.

ALLURE™ – light pink bedding floribunda rose – Tanjga offers compact bushiness, repeat pastel flowering and long-term stability from its own-root habit, making it a thoughtful choice for those planning a quietly reliable garden feature.

Detailed product attributes

Product Identification Data

Product Name: ALLURE™ – light pink bedding floribunda rose - Tanjga
Product Type: pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:07.03.2025
Cultivar Quality Rating: premium bronze
Item Number: [638] 80-001 (14.02.2026) pharmarosa.co.uk

Name and Registration

Meaning of Cultivar Name: The English word "allure" means charm, seduction and attraction.
Cultivar Synonym: Allure™ Winterjewel®; Winterjewel® Allure
Original Trade Name: Allure™ Winterjewel®
Current Trade Name: Allure™ Winterjewel® BOZalluwin
Rose Group: Floribunda, Medium shrub
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Winterjewel®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Breeder: Biljana Božanić Tanjga
Breeding Company / Institution: PhenoGeno Roses (Serbia)
Breeding Year: -, before 2016
Parentage: unknown

Growth and Structural Characteristics

Height: 1.3-1.8ft (40-55 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage; the leaves have a slightly glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Flower Fullness: very full-flowered
Flower Shape: rosette
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: LPk RHS code: 65C (outer), 65D (inner)
Repeat Flowering: Remonts well, with a generous second flowering.

Colour Data and Phenology

Colour: light-pink
Flower Colour Description: Pastel, soft pink-toned petals with a delicate whitish sheen at the centre.
Closed Bud: Pale pink, with a slightly brighter shade at the tip.
Newly Opened Flower: The outer petals are a light candy-pink, with a delicate milky-pink veiling inside.
Full Bloom: Even, soft pink with a slightly lightened tinge.
Before Fading: Fading, whitish–pink hue with a barely noticeable cream colour.
Colour Fading Description: As the flower opens, the pale pink tone lightens evenly; at full bloom it is soft pink, and before fading it becomes whitish-pink with a slight creamy tint.

Fragrance and Aroma

Fragrance Strength: light, restrained-scented rose
Fragrance Character: fresh, fruity
Pollinator Attraction: Heavy double rosette blooms with inaccessible stamens mean this rose is only weakly attractive to pollinators.
Pollinator-Friendly Rating: Its very double flowers hide the stamens; primarily an ornamental variety

Hip Characteristics

Hip Shape: spherical
Hip Colour: red (RHS 43A)
Hip Comment: Occasionally produced, 6–10 mm in diameter, spherical, red (RHS 43A) rose hip.

Resistance and Hardiness

Hardiness (°C): -37–-34 °C
Heat and Drought Tolerance Description: The descriptions emphasise cold tolerance and plant health; there is no data on heat–drought tolerance.
Disease Resistance: susceptible
  • powdery mildew – very susceptible
  • black spot – moderate
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 30 cm, for hedging 25 cm, as a specimen plant 50 cm
Planting Density: square planting 10 plants/m², hexagonal arrangement 11 plants/m²
Partial Shade Tolerance: Better suited to a sunny position
Maintenance Requirement: Maintenance requirement high; due to poor disease resistance it requires regular pest and disease control and more frequent interventions.
Primary Uses: flower bed, edging

Comments

Strengths: Responsible plant selection – Long lifespan
Companion Plants: Taxus baccata (low‑growing cultivars) - dwarf yew
Perovskia atriplicifolia - Russian sage
Hydrangea arborescens 'Annabelle' - shrub hydrangea 'Annabelle'
Comment: -
ALLURE™ – light pink bedding floribunda rose - Tanjga
Pastel, soft pink-toned petals with a delicate whitish sheen at the centre. - floribunda bedding rose - light, restrained-scented rose - fresh, fruity
The rose webshop. - light-pink - floribunda bedding rose - Allure™ - (1.3-1.8ft (40-55 cm))
Inflorescence: cluster-flowered Height: 1.3-1.8ft (40-55 cm) Flower shape: rosette Winter hardiness: - light-pink - PhenoGeno Roses (Serbia) floribunda bedding rose - Flower size: !- Flower size: !- - Height: 1.3-1.8ft (40-55 cm) Height: 1.3-1.8ft (40-55 cm) - Flower fullness: very full-flowered Allure™ - Roses in the garden | pharmaROSA® Original - premium bronze Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we dispatch the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? – Location? – Screening? – Fragrance? – Height? – Breeder? – Rose hip?

Rose purchasing information
Methods of payment – Delivery charges – Delivery – Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.